WASHINGTON – Mobile presents a big opportunity and it is important that nonprofits define the engagement strategy. However, growing a mobile database is one thing and maintaining it is another, according to a Hipcricket executive at the Nonprofit Mobile Day.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.

Text messaging has become the second most common way that consumers donate to charities next to online giving.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. In this Q&A, the Mobile Giving Foundation’s Jim Manis expounds on the state of mobile giving.

Soles4Souls has launched a mobile donation drive to raise funds for its footwear charity.