Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.
Articles Tagged ‘mobile giving’
Disaster relief agencies have responded quickly to the devastation caused by Superstorm Sandy, with many making mobile a key part of their efforts to raise funds to help those affected by the disaster.
Feeding America is among the nonprofits making it easy for mobile shoppers to donate by directing their retail savings when using mobile application LevelUp to the nonprofit of their choice.
A new mobile application from Avon is available to anyone participating in the Avon Walk for Breast Cancer as a tool to help users train for the walk and raise money from friends and family.
Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world.
Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.
EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code.
As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.
Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.
WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.