Articles Tagged ‘mobile giving’


Macy’s boosts annual shopping/charity event with text-to-give strategy

August 20, 2013

Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.

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Oklahoma food bank raises more than $296K via mobile following tornadoes

June 6, 2013

Following recent tornadoes in Oklahoma, the Regional Food Bank of Oklahoma raised more than $296,000 in one week from mobile donations.

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Cinnabon taps mobile to drive donations for breast cancer education

May 22, 2013

Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.

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Mobile giving could account for 20pc of Superstorm Sandy relief efforts

November 1, 2012

Disaster relief agencies have responded quickly to the devastation caused by Superstorm Sandy, with many making mobile a key part of their efforts to raise funds to help those affected by the disaster.

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Feeding America simplifies mobile donations via LevelUp program

September 4, 2012

Feeding America is among the nonprofits making it easy for mobile shoppers to donate by directing their retail savings when using mobile application LevelUp to the nonprofit of their choice.

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Avon drives mobile donations for breast cancer via pedometer app

July 5, 2012

A new mobile application from Avon is available to anyone participating in the Avon Walk for Breast Cancer as a tool to help users train for the walk and raise money from friends and family.

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Syniverse, BBB Mobile Giving Foundation expand global reach through new partnership

June 7, 2012

Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world.

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Rite Aid mobilizes annual charity program to drive additional donations

April 2, 2012

Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.

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EBay interactive storefronts make it easy to donate via mobile

November 18, 2011

EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code.

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Why the lackluster mobile giving for Japan’s crises?

April 25, 2011

As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.

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