Applebee’s has introduced a new Digital Gift Cards initiative that lets consumers buy and send personalized gift cards through its online, mobile and Facebook channels.

Casual dining restaurant chain Red Robin has introduced mobile gift cards for customers’ last-minute gift needs.

Home goods retailer Williams-Sonoma has rolled out mobile gift cards in time for the holiday shopping season.

Crocs has teamed up with Swagg to give away $25,000 in mobile gift cards via “The New Season, New Crocs, New You” promotion.

Starbucks is showing that mobile plays a critical role in its overall initiatives by unveiling a new application that features gift card capabilities.

American Eagle Outfitters and Swagg have teamed up to give away $100,000 in mobile gift cards via a promotion that is helping consumers gear up with their favorite summer styles.

Tango Card is letting consumers check gift card balances and use them at the point-of-sale via an Android application.

Dazbog Coffee is expanding its mobile marketing program to 21 retail locations in Colorado and Wyoming after kicking off a smaller initiative six months ago.

Blackhawk Network has rolled out an iPhone application that lets consumers purchase and send personalized gift cards via their mobile device.

Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital gift cards that are redeemable via mobile.