Taco Bell is partnering with Sony to reward users who play a mobile game with a chance to win a new PlayStation device.

Disney is running a mobile sweepstakes via an ad campaign to entice consumers to book a Disney Cruise trip.

The Humane Society of the United States is letting animal lovers experience what it is like to rescue pets via a new mobile game called Fluff Friends Rescue while also trying to raise funds to help protect animals.

Dunkin’ Donuts is engaging customers via a new in-store mobile game as a way to promote new menu items.

Mobile gamers are very social – and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of its mobile social network.

Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive.

On the heels of the Sprint mobile wallet launch, the carrier is increasing the options for its subscribers to pay for online digital goods via their wireless bill.

This holiday shopping season is shaping up to be value-driven as consumers are seeking deals on electronics, with ereaders/tablets and games the most popular overall electronics gifting categories, according to a Giftmeister survey.

Ubisoft, Square Enix, NCsoft, Fuhu and Sanrio have tapped PlaySpan’s UltimatePay Mobile, a new virtual currency and micropayments monetization widget for various smartphone platforms.

Mobile social network MocoSpace is generating revenue from Street Wars, the first mobile browser-based social game on the MocoSpace Game Platform via virtual currency.