Paul Frank is letting consumers interact with the brand and its mascot Julius through an interactive mobile game.

Visa, the NFL and players from the Dallas Cowboys and Chicago Bears kicked off Super Bowl XLV week at an event to promote the Financial Football mobile game.

Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.

Electronic Arts assumed a vice grip on the Apple App Store’s mobile game section soon after the iPhone 4 launch.

From ringtones, ring-backs and wallpapers to applications, games, virtual goods and video, the mobile content industry in the United States is booming like never before.

Reader’s Digest launched a suite of pay-per-download digital games focused on promoting healthy brain activity—and boosting revenues for the publisher.

Indiagames and Sidebar, a company specializing in merchandising services for mobile content recommendations, are partnering to drive sales of mobile games.

There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate.

Gameloft, a developer of video games, has turned its attention to the iPad and is driving sales of eight paid applications for Apple’s tablet in the App Store.