Macy’s, DoSomething.org drive awareness, donations via mobile
August 8, 2011Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.
Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.
A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS.
UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.
The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.
The newly created constituency of Hampstead and Kilburn has all the ingredients for a very exciting election battle—including a mobile fundraising initiative.
The annual Network For Teaching Entrepreneurship “Dare to Dream” gala ran a mobile giving initiative in a rather unorthodox manner.
Mobile bar code payment systems are revolutionizing the way people donate to charitable causes, and the University of Ottawa Heart Institute is case in point.
An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.
CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.
Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. In this Q&A, the Mobile Giving Foundation’s Jim Manis expounds on the state of mobile giving.