Articles Tagged ‘mobile donations’


Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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American Red Cross unveils new mobile site to help drive donations

August 23, 2012

The American Red Cross has revamped its Web and mobile site in an ongoing effort to let consumers help others through donations of time, blood or money.

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The Seattle Foundation taps mobile to drive donations

August 16, 2012

The Seattle Foundation recently ran a campaign that generated $7.4 million in online contributions for nonprofits, 2.7 percent of which came through mobile.

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Syniverse, BBB Mobile Giving Foundation expand global reach through new partnership

June 7, 2012

Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world.

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HSN teams up with March of Dimes to roll out multichannel donation campaign

May 11, 2012

HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.

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Cancer Research UK enlists mobile for far-reaching program including donations, loyalty

February 16, 2012

Cancer Research UK is introducing smartphone applications for several devices that will deliver content, a mobile wallet and a loyalty program for regular donors.

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Macy’s, DoSomething.org drive awareness, donations via mobile

August 8, 2011

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.

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Majority of donors content with text giving experience: mGive

February 3, 2011

A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS.

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UNICEF ties donations, games together via mobile app

October 13, 2010

UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.

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Red Cross extends agreement with mGive to use mobile for social good

July 28, 2010

The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.

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