Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.
Articles Tagged ‘mobile donations’
The American Red Cross has revamped its Web and mobile site in an ongoing effort to let consumers help others through donations of time, blood or money.
The Seattle Foundation recently ran a campaign that generated $7.4 million in online contributions for nonprofits, 2.7 percent of which came through mobile.
Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world.
HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.
Cancer Research UK is introducing smartphone applications for several devices that will deliver content, a mobile wallet and a loyalty program for regular donors.
Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.
A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS.
UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.
The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.