Articles Tagged ‘mobile display ads’


Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads

August 24, 2015

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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What makes a mobile display ad effective?

March 31, 2011

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.

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