Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network to drive foot traffic into its restaurants.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

McDonald’s use of mobile technology proves Near Field Communications will be the next big thing.

Retail giant Apparel Group has launched a mobile loyalty program that it claims provides several key advantages over its more traditional counterparts.

Outdoor Retailer Bass Pro Shops is letting consumers pay for virtual gift cards via Facebook and deliver them directly to mobile phones.

Burger King, Gap, Starbucks and Universal Music Group are driving sales via the new Loopt Star mobile social networking rewards game.

Lettuce Entertain You Enterprises’ Wow Bao restaurant chain is enhancing its mobile marketing initiatives by offering mobile coupons and mobile comp cards.

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

Augme Technologies expanded its marketing agreement with Graphic Packaging International to provide services for the mobile redemption of 2D bar codes.

National car care company AAMCO is offering mobile coupons via a new version of its iGaauge mobile application for Google’s Android phone users.