A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database.

The mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy for engaging its best customers via its MaxPerks loyalty program.

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

The Renaissance Mayflower, a historic luxury hotel in Washington, is using mobile to communicate with guests via text messaging.

Mobile transaction network mBlox’s consumer research revealed almost 90 percent of consumers prefer multichannel options for interacting with businesses, with SMS topping the list.

Goodyear dealers and other local businesses are running mobile coupon inititiatves via the new Sports Radio 810 WHB mobile applications.

Toys “R” Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Verizon Communications’ $400,000 investment in mobile loyalty specialist CardStar proves that value-added services are key to driving adoption of mobile payments.