Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Verizon Communications’ $400,000 investment in mobile loyalty specialist CardStar proves that value-added services are key to driving adoption of mobile payments.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

Ibersol, which operates QSR franchises such as Pizza Hut, KFC, Burger King and Pans & Co., has launched its first mobile loyalty initiatives to enhance its CRM strategy.

Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network to drive foot traffic into its restaurants.

Sanford’s Sharpie and Cadbury’s Dentene have partnered with location-based mobile social network Brightkite to enhance their respective loyalty initiatives.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.

McDonald’s use of mobile technology proves Near Field Communications will be the next big thing.