Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.

For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Near field communication has the potential to generate billions of dollars of incremental revenue from mobile marketing services alone, not even factoring in payments, which will be a watershed moment for mobile, according to Razorfish.

With Amazon.com already a major player in mobile commerce via its mobile Web site and applications, the company is now rumored to be setting its sights on the increasingly competitive near field communication arena.

ORLANDO, FL – As near field communication continues to gain momentum, merchants and marketers should realize that it enables more than just contactless payments – it can be used to inspire consumer loyalty, according to a panel at CTIA Wireless 2011.

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.

AT&T has updated its Yellow Pages application for Apple’s iPhone to include local deals from merchants and enhanced search capabilities.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.