Articles Tagged ‘mobile CRM’


Marketers should rethink their approach to CRM in mobile

August 8, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Share on FacebookShare on LinkedInShare on Twitter

Making SMS a fashionable option for brands

January 3, 2014

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Share on FacebookShare on LinkedInShare on Twitter

SMS has eight times the response rate of email: study

May 25, 2012

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

Share on FacebookShare on LinkedInShare on Twitter

Four rules of mobile CRM

March 23, 2012

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.

Share on FacebookShare on LinkedInShare on Twitter

Why mobile CRM is no longer a luxury

March 8, 2012

For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.

Share on FacebookShare on LinkedInShare on Twitter

Why a mobile CRM strategy is key

September 6, 2011

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Share on FacebookShare on LinkedInShare on Twitter

NFC to ignite billions of dollars of incremental revenue: Razorfish

April 19, 2011

Near field communication has the potential to generate billions of dollars of incremental revenue from mobile marketing services alone, not even factoring in payments, which will be a watershed moment for mobile, according to Razorfish.

Share on FacebookShare on LinkedInShare on Twitter

Amazon eyes NFC as next front in mobile commerce format war

April 5, 2011

With Amazon.com already a major player in mobile commerce via its mobile Web site and applications, the company is now rumored to be setting its sights on the increasingly competitive near field communication arena.

Share on FacebookShare on LinkedInShare on Twitter

NFC about consumer loyalty, not just payments: panel

March 22, 2011

ORLANDO, FL – As near field communication continues to gain momentum, merchants and marketers should realize that it enables more than just contactless payments – it can be used to inspire consumer loyalty, according to a panel at CTIA Wireless 2011.

Share on FacebookShare on LinkedInShare on Twitter

Sports Authority distributes mobile deals via Foursquare to drive foot traffic

March 11, 2011

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.

Share on FacebookShare on LinkedInShare on Twitter