Target is testing instant coupons in select stores with additional on-demand promotions planned for the future as mobile coupon enrollment grows.

SavingStar is letting consumers store coupons on their mobile device and present them at the point-of-sale via the company’s iPhone and Android apps.

GeoQpons has introduced a mobile application that lets consumers access thousands of coupons, deals and offers from their favorite brand retailers.

New York-based Italian restaurant L’asso will distribute mobile deals to consumers via a new service dubbed PeopleDeals, choosing the platform over Groupon to avoid having to share revenue.

Valpak has teamed up with junaio to use the company’s augmented reality application to push geo-targeted coupons from nearby businesses.

What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons.

More than half of smartphone owners are using their devices to enhance their shopping experience by comparing prices, finding store locations and checking for discounts, including two-thirds of those under 35.

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.

Independent movie studio Lionsgate is driving sales of its new DVD and Blu-ray releases by offering rewards to consumers who scan their products in retail stores.

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.