Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer.

Jagtag claims that its 2D bar codes now work on every camera phone in the United States, delivering optimized multimedia content to both smartphones and standard feature devices.

A new service targeting retailers for mobile coupons has launched, already bagging franchisee clients such as Arby’s and Little Caesars.

An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.

A new version of Coupons.com Inc.’s Grocery iQ application has launched with expanded features such as bar code scanning.

New York-based mobile-coupons service 8coupons.com has expanded into a national mobile coupon database.

Google has integrated mobile coupons into its Google Earth and Maps features providing brands the ability to serve location-based deals to consumers.

CouponAlbum.com has launched a mobile site just in time for the holiday season.