Forever 21 is attempting to drive in-store sales through social media by sharing a digital coupon with Twitter followers, who can redeem the discount at bricks-and-mortar locations by scanning their mobile screens.
Articles Tagged ‘mobile coupons’
Target’s standalone shopping application, Cartwheel, is currently testing a new feature enabling users to leverage manufacturers’ digital coupons, which offer dollar amount discounts rather than a percentage, giving customers access to increased savings opportunities.
Almost half of mobile coupon users, or 44 percent, say they like to change brands often for the sake of variety, compared to just 30 percent of the general population, according to new data from GfK MRI.
Chipotle Mexican Grill is fusing gaming and coupons together in a push to get fans hooked on its guacamole that leverages social media to encourage participation in a photo hunt challenge to win free food.
Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.
With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Food Lion is giving shoppers a way to save money by using the Shazam application to listen to a location’s music, in an innovative mobile coupon experience that also leverages beacons.
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.
As more retailers cotton on to the strategy of offering mobile coupons for in-store use, RetailMeNot claims that retailers tapping multichannel approaches with digital promotions are seeing the highest levels of success.
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.