Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.
Articles Tagged ‘mobile coupons’
Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer.
In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
Twitter’s new Offers feature, which allows marketers to create promotions linked to credit cards and share the advertisements directly with users of the social media mobile application, is set to make a big splash in mobile couponing and receive favorable attention from brands.
The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.
SC Johnson and Naked Juice are two of the brands leveraging Shopmium, an interactive mobile coupon experience developed to save consumers money for no charge.
Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.
Zealios Skin Care is offering a 50 percent discount on select sunscreen products to those who use their mobile device’s ambient light sensor to download the coupon.
A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.