According to a new Juniper Research study, mobile couponing is poised to reach redemption rates of 8 percent by 2016.

The proliferation of mobile device growth has influenced women’s use of mobile coupons with 55 percent of women saying they would be willing to opt-in to receive discounts and offers, according to a new study by Ping Mobile.

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.

A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

Coupon Sherpa is letting consumers load grocery coupons to their existing store loyalty card via their iPhone devices.

Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.