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Articles Tagged ‘mobile coupons’


Mobile coupon redemption expected to reach 8pc by 2016: study

January 6, 2012

According to a new Juniper Research study, mobile couponing is poised to reach redemption rates of 8 percent by 2016.


55pc of women willing to opt-in to receive mobile coupons: study

December 30, 2011

The proliferation of mobile device growth has influenced women’s use of mobile coupons with 55 percent of women saying they would be willing to opt-in to receive discounts and offers, according to a new study by Ping Mobile.

Walgreens introduces mobile coupons to encourage shopping via apps

November 18, 2011

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

Mobile coupon redemption value will exceed $43B globally by 2016: study

November 2, 2011

The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.

Google Wallet’s support for coupons, loyalty could boost retailers’ programs

October 19, 2011

A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.

Have mobile coupons finally come of age?

September 16, 2011

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

ShopText expands mobile coupon business via AOL Shortcuts partnership

September 8, 2011

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

5 obstacles to mobile coupon adoption

August 12, 2011

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

Coupon Sherpa lets shoppers store coupons to loyalty cards via iPhone app

August 9, 2011

Coupon Sherpa is letting consumers load grocery coupons to their existing store loyalty card via their iPhone devices.

Ocean Spray taps mobile bar codes to deliver coupons

August 1, 2011

Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.