In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.
Articles Tagged ‘mobile coupons’
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
Twitter’s new Offers feature, which allows marketers to create promotions linked to credit cards and share the advertisements directly with users of the social media mobile application, is set to make a big splash in mobile couponing and receive favorable attention from brands.
The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.
SC Johnson and Naked Juice are two of the brands leveraging Shopmium, an interactive mobile coupon experience developed to save consumers money for no charge.
Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.
Zealios Skin Care is offering a 50 percent discount on select sunscreen products to those who use their mobile device’s ambient light sensor to download the coupon.
A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.
Amazon has entered the offline mobile-payments space seeking to close the loop on merchant app downloads with a multi-merchant wallet, but retailers may shun the platform as Amazon has encroached on their profits before.
Convenience retailer 7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application in exchange for snack rewards.