Articles Tagged ‘mobile coupons’


7-Eleven fans activate rewards via in-app participation

July 10, 2014

Convenience retailer 7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application in exchange for snack rewards.

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Wendy’s and StubHub partner to create a game day experience

June 12, 2014

Wendy’s is using online and mobile Web to reach live events fans this summer with a special offer to save on their ticket purchases with StubHub.

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Dunkin’ Donuts finds mobile offers and sports play well together

June 4, 2014

Dunkin’ Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball home run mobile promotion.

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Ace Hardware finds high-value mobile offers are most popular

April 7, 2014

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.

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RetailMeNot expands beyond push strategy with sports complex partnership

April 2, 2014

Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.

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Burger King builds mobile platform to quickly scale up in payments

March 19, 2014

Burger King leaps to the head of the class in mobile with a significant commitment via a new digital platform that will enable it to quickly scale up with mobile offers, payments, order-ahead and other features.

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Hooters college basketball promotion scores by enabling mobile redemption

March 7, 2014

Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.

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Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins

February 28, 2014

Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.

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7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee

February 27, 2014

Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.

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Dunkin’ Donuts partners with Orlando Magic for local mobile offers

February 26, 2014

Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.

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