Coupon Web site RetailMeNot has revamped its Android application with location-based offers meant to lure consumers into stores.
Articles Tagged ‘mobile coupons’
Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.
Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.
Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.
Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.
With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.
Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.