Convenience store chain 7-Eleven is adding Passbook support to its application to drive mobile purchases by streamlining transactions and making it easier for users to participate in the retailer’s loyalty program.
Articles Tagged ‘mobile coupons’
Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.
Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.
Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer.
In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
Twitter’s new Offers feature, which allows marketers to create promotions linked to credit cards and share the advertisements directly with users of the social media mobile application, is set to make a big splash in mobile couponing and receive favorable attention from brands.