RetailMeNot puts location at forefront of Android app update
May 30, 2013Coupon Web site RetailMeNot has revamped its Android application with location-based offers meant to lure consumers into stores.
Articles Tagged ‘mobile coupons’
Bruegger’s Bagels bakes up mobile coupon offer to drive “Likes” on Facebook
April 24, 2013Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.
Mobile coupons edge out print as retailers switch strategy
March 29, 2013Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
7-Eleven invites users to develop app features for future use
March 28, 20137-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.
Target intensifies mobile coupon push via interactive marketing campaign
March 25, 2013Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.
Kraft’s Philadelphia drives in-store sales with mobile cash back coupons
March 15, 2013Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.
Hooters expands mcommerce reach with mobile coupon push
March 14, 2013Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.
Mobile coupon guidelines from MMA hope to make it easier to track ROI
March 8, 2013With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.
SMS mobile coupons preferred over push notifications, bar code scans: report
February 19, 2013Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
10B mobile coupons to be redeemed this year: Juniper Research
January 31, 2013The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.
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