Grocery store chain Safeway is beefing up its mobile strategy with a new shopping application that delivers coupons and other offers to a customer’s loyalty card.

There is an unmet demand for mobile incentives, with 55 percent of consumers expressing an interest in mobile coupons but only 10 percent having actually received one from a merchant.

A new report from JiWire points to the importance of locally relevant advertising to mobile users and the need for local merchants and other businesses to focus on reaching consumers in and around their locations.

According to a new Juniper Research study, mobile couponing is poised to reach redemption rates of 8 percent by 2016.

The proliferation of mobile device growth has influenced women’s use of mobile coupons with 55 percent of women saying they would be willing to opt-in to receive discounts and offers, according to a new study by Ping Mobile.

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.

A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.