With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Articles Tagged ‘mobile coupons’
Food Lion is giving shoppers a way to save money by using the Shazam application to listen to a location’s music, in an innovative mobile coupon experience that also leverages beacons.
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.
As more retailers cotton on to the strategy of offering mobile coupons for in-store use, RetailMeNot claims that retailers tapping multichannel approaches with digital promotions are seeing the highest levels of success.
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
Convenience store chain 7-Eleven is adding Passbook support to its application to drive mobile purchases by streamlining transactions and making it easier for users to participate in the retailer’s loyalty program.
Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.