Articles Tagged ‘mobile coupons’


Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons

September 23, 2016

Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.

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70pc of consumers find loyalty programs too cumbersome: report

September 22, 2016

A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.

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How Toyota’s safety-first app rewards drivers with mobile coupons

September 22, 2016

Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.

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Lowes Foods boosts basket sizes with mobile-optimized coupons

August 10, 2016

Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.

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Target’s Cartwheel app update maps shoppers directly to product deals

June 30, 2016

Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.

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Walgreens pushes for in-app coupon convenience, adds deals to product pages

June 29, 2016

Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application.

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Good Housekeeping seals deal with RetailMeNot for product sales

June 17, 2016

Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.

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Target makes personalization offers more visible in Cartwheel update

June 14, 2016

Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.

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Shopkick builds bigger offline-online bridge with video, receipt scanning

May 26, 2016

Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.

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Nearly two-thirds of consumers leverage smartphones while dining in restaurants: RetailMeNot

May 17, 2016

Nearly 66 percent of consumers opt to conduct a slew of tasks on their smartphones while dining out at restaurants, including browsing reviews and searching for coupons, pointing to restaurateurs’ opportunities to drive last-minute reservations and revenue, according to a study from RetailMeNot.

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