Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.
Articles Tagged ‘mobile coupons’
A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.
Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.
Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.
Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.
Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.
Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.
Nearly 66 percent of consumers opt to conduct a slew of tasks on their smartphones while dining out at restaurants, including browsing reviews and searching for coupons, pointing to restaurateurs’ opportunities to drive last-minute reservations and revenue, according to a study from RetailMeNot.