Dannon is bringing coupons to television through the use of mobile with a downloadable coupon for yogurt, as call-to-action experiences become imperative in the overcrowded marketing field.
Articles Tagged ‘mobile coupons’
Kmart is one of the latest retailers to dive into mobile, almost exclusively, for holiday and Black Friday deals, a move that follows a positive upswing in mobile conversion rates.
Mondelez International’s Cadbury brand recently teamed up with Mac’s Convenience Stores to reward shoppers for logging into the locations’ Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.
PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion.
Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.
A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.
Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.
Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.
Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.
Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application.