National car care company AAMCO is offering mobile coupons via a new version of its iGaauge mobile application for Google’s Android phone users.

Trinity Mobile is letting British festival organizers drive ticket sales through its mobile platform to ease the ticketing process and minimize fraud.

Consumers and advertisers are curious about mobile coupons, but their challenges and limited consumer usage mean they do not need to be an immediate priority, according to Forrester Research.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

Trinity Mobile reported that 600,000-plus mobile boarding passes were sent out via text message in 2009, up from 50,000 in 2008.

Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.

Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.

Cost Cutters ran a mobile coupon campaign in eight markets across the United States as part of a customer relationship management program to drive consumers into its hair salons.

ConAgra’s Pam cooking spray, Kellogg’s Special K, Cadbury Adams’ Trident gum, Tyson Foods, Sara Lee Corp.’s Jimmy Dean and Kimberly-Clark’s Huggies and Kotex brands are offering consumers mobile coupons.