Procter & Gamble Co. and mobeam Inc. have teamed up to make it easier for consumers to redeem mobile coupons using retailers’ existing point-of-sale technology.

Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.

Procter & Gamble is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide.

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.

Fitness brand Virgin Active has gone live with a marketing and customer loyalty campaign based around mobile coupon redemption.

Goodyear dealers and other local businesses are running mobile coupon inititiatves via the new Sports Radio 810 WHB mobile applications.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

Lettuce Entertain You Enterprises’ Wow Bao restaurant chain is enhancing its mobile marketing initiatives by offering mobile coupons and mobile comp cards.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.