Jesta Digital, formerly known as Fox Mobile Group, has launched its on-demand mobile television and movie subscription service Bitbop for Microsoft’s Windows Phone 7 smartphone users.

With more big-box retailers and department store chains such as Sears launching commerce-enabled applications for Apple’s iPad and other tablets, merchants must position their offerings to differentiate from competitors.

Specialty retailer Golfsmith International Holdings is using video to increase sales conversions and improve search engine optimization on its wired and mobile platforms.

Award-winning children’s science writer Seymour Simon is monetizing his first mobile application called “Science Fun To Go” using in-application book purchasing via eBay’s PayPal.

Sideways’ Buddy Reading technology is powering a paid digital version of Beatrix Potter’s classic children’s book, “Peter Rabbit: Buddy Edition” for Apple’s iPad, iPhone and iPod touch.

Muhammad Ali Enterprises and Mosaic Legends have unveiled a multi-platform homage to the life of boxing legend Muhammad Ali that includes commerce-enabled applications.

Mobile entertainment agency skyrockit’s commerce-enabled music remix application, Romplr, cracked the top five free applications in iTunes two days after its relaunch.

Next Issue Media, the digital publishing venture of Conde Nast, Hearst, Meredith, News Corp. and Time Inc., has selected Vindicia’s CashBox billing platform to power the sale of its interactive magazine and newspaper content to consumers worldwide.

The Houston Zoo and Schlitterbahn Waterparks have launched branded mobile platforms to further engage their guests before, during and after their visits and drive ticket sales.

Canadian wireless carrier Telus has deployed Alcatel-Lucent’s new digital media store to support its ringtone, image and mobile gaming service offerings.