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Articles Tagged ‘mobile commerce’


Moe’s Southwest Grill satisfies consumer cravings with mobile ordering app

May 24, 2012

Moe’s Southwest Grill has rolled out a mobile ordering application that lets customers view the menu and order from it via their handset.


Key traits of mobile commerce leadership

May 24, 2012

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

Macy’s ramps up in-store, mobile experiences with multifaceted campaign

May 23, 2012

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Home Depot encourages product sales via mobile ads

May 23, 2012

Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.

Tablets driving larger order values than smartphones and desktop: Shop.org

May 23, 2012

As mobile commerce continues to grow, many retailers are beginning to see key differences between smartphone and tablet shoppers, according to a new report from Shop.org and Forrester Research.

Massachusetts retailers leverage new app to deliver Memorial Day weekend deals

May 23, 2012

More than 100 retailers, cultural institutions and other merchants in Massachusetts are driving sales over Memorial Day weekend with special offers and discounts that are being delivered via the new MetroWest Visitors application.

Why are marketers not taking QR codes seriously? – Mobile Marketer

May 23, 2012

Mobile Marketer today – Why are marketers not taking QR codes seriously?; Carl’s Jr. and Hardee’s push mobile with multichannel campaign.

8 questions brands should ask about mobile app localization

May 23, 2012

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Key traits of mobile commerce leadership

May 23, 2012

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

IKEA constructs loyalty program with mobile in the forefront

May 22, 2012

Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.