Today in luxury marketing: Patek Philippe uses minimalism in mobile ad to showcase history; Christian Louboutin hypes beauty line with Web site takeover.
Articles Tagged ‘Mobile Commerce Daily’
Today in luxury marketing: Top 10 luxury brand mobile marketers of Q2; Ferragamo uses microsite to depict global influence.
Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.
Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.
Luxury Daily today – Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology; Bergdorf hosts interactive social media scavenger hunt for SXSW.
Here’s the 2014 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.
Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.
WholeSoy yogurt may have been out of production and off grocers’ shelves for more than six months, but the brand is staying top-of-mind for consumers through mobile initiatives on Facebook and Twitter.
Today in luxury marketing – Top 10 luxury brand mobile campaigns of Q4; A conversation with the Four Seasons’ Isadore Sharp.