Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.
Articles Tagged ‘mobile commerce’
Sears is expanding its Shop Your Way mobile application with more extensive features for its In-Vehicle Pickup option, including allowing customers to return and exchange items from their car.
Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
Mobile Marketer today – Mobile meets mobile: Why smartphone-savvy brands are hitting the road; Disney partners with Kohl’s to drive launch of photo-contest app.
Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.
As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.
Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.