The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
Articles Tagged ‘mobile commerce’
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.
Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
Visa has partnered up with IBM Watson to bring its mobile payment system to all of IBM’s IoT-connected devices as consumers become more comfortable with the technology, driving mcommerce further into a futuristic era.
Mobile Commerce Daily will not be publishing on Monday, Feb. 20 in honor of Presidents’ Day. Enjoy the holiday.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.