A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.
Articles Tagged ‘mobile commerce’
As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.
MasterCard and the PGA Tour’s plan to make Apple Pay part of the spectator experience at the Waste Management Open will ratchet up pressure on United States merchants to accept contactless payments as more customers become enabled.
As mobile screen sizes continue to proliferate and consumers conduct more financial activities on these devices, phablets are becoming popular for banking, with use expected to grow by more than 100 percent, according to a new report from Carlisle & Gallagher Consulting Group.
Midwestern discount retailer Gordmans Stores is among the brands leveraging an engagement marketing platform that enables marketers to rank users in their community based on their influence and activity on social media, mobile and email, resulting in more successful targeting efforts.
Mobile Minutes: Facebook denies hack; Twitter predicts heart disease; Lyft app rebranding; Message apps still trendingJanuary 28, 2015
Today in mobile marketing – Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.
Mobile Marketer today – Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials; IPhone 6 a success even as device proliferation threatens to undercut iOS.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.