With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Articles Tagged ‘mobile commerce’
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Macy’s is leading the flock of retailers seeking to educate customers about mobile-specific offerings ahead of Black Friday, asking shoppers to enable push notifications as well as location-based settings prior to walking into a store.
Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement StrategiesNovember 24, 2015
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research.
Apparel retailer Vineyard Vines is tapping cutting-edge mobile features such as 3D Touch, a shoppable Instagram feed, geofencing and Touch ID to update its application and drive holiday sales.
Wine.com has introduced a slew of new features to cement its status as the largest mobile wine store, including additional filtering options, wider product selection and a round-the-clock live chat sommelier service.
Mobile Minutes: NBA sued over DFS; Deutsche Bank goes password free; Star Wars on Google; Samsung Pay expandsNovember 24, 2015
Today in mobile marketing – NBA, sports investment groups among those sued over DFS; Deutsche Bank tests password-free mobile security; Star Wars fan? Google has apps for that; Samsung Pay now works with Chase Bank.
Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership – Mobile MarketerNovember 24, 2015
Mobile Marketer today – Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership; Sephora incentivizes app downloads with Black Friday sneak peeks.
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”