Articles Tagged ‘mobile commerce’


Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

August 24, 2016

Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

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Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards

August 23, 2016

Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 23, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Facebook’s Lifestage app; Microsoft’s new bot; Google’s Nougat rollout; Apple’s AI medical start-up

August 23, 2016

Today in mobile marketing – Facebook launches Lifestage app for school teens; Microsoft buys Genee, maker of a virtual scheduling assistant bot; Google’s new version of Android is available for these devices now; Apple acquires AI medical start-up Gliimpse: report.

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Understanding mobile advertising trends: Smartphone vs. tablets

August 23, 2016

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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How wireless carriers can compete with Facebook, Google and WhatsApp

August 23, 2016

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

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Will this be the year that retailers crack the code for driving mobile conversions?

August 22, 2016

BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.

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Paul Mitchell brings virtual hair transformations to salons via YouCam

August 22, 2016

Paul Mitchell is enabling beauty enthusiasts to test out different hair colors by uploading a photo of themselves into the YouCam Makeup application, showcasing how beauty brands can drive product sales with virtual technology.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 22, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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