Articles Tagged ‘mobile commerce’


Mobile bookings demand skyrockets despite lack of optimized experiences: report

September 18, 2014

Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.

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Sears’ app-supported vehicle pickup adds more options

September 18, 2014

Sears is expanding its Shop Your Way mobile application with more extensive features for its In-Vehicle Pickup option, including allowing customers to return and exchange items from their car.

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Zola introduces gift tracking, mobile Web integration upon release of iOS 8

September 18, 2014

Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.

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Nordstrom employs New York Instagrammers to personalize fall accessories

September 18, 2014

Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.

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Mobile meets mobile: Why smartphone-savvy brands are hitting the road – Mobile Marketer

September 18, 2014

Mobile Marketer today – Mobile meets mobile: Why smartphone-savvy brands are hitting the road; Disney partners with Kohl’s to drive launch of photo-contest app.

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Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

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SeatGeek reaches ticket seekers on social with targeted ads

September 17, 2014

As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.

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Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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