Articles Tagged ‘mobile commerce’


Visa bolsters tokenization to calm security concerns around mobile payments

July 25, 2014

With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.

Share on FacebookShare on LinkedInShare on Twitter

Jamba Juice’s mobile efforts garner 1M transactions, 1M loyalty sign-ups

July 25, 2014

In mere months, health and wellness brand Jamba Juice has seen 1 million transactions through an Isis mobile wallet giveaway promotion and 1 million more mobile subscribers to its loyalty rewards program.

Share on FacebookShare on LinkedInShare on Twitter

Red Chapter Clothing’s POS platform allows for integrations, future support

July 25, 2014

Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.

Share on FacebookShare on LinkedInShare on Twitter

Wet Seal fires up text messaging with rich media to better engage teens – Mobile Marketer

July 25, 2014

Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.

Share on FacebookShare on LinkedInShare on Twitter

Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

Share on FacebookShare on LinkedInShare on Twitter

Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

July 24, 2014

Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.

Share on FacebookShare on LinkedInShare on Twitter

When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Share on FacebookShare on LinkedInShare on Twitter

Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

Share on FacebookShare on LinkedInShare on Twitter

Chuck E. Cheese’s Skate Universe app continues entertainment at home

July 23, 2014

Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.

Share on FacebookShare on LinkedInShare on Twitter

EBay, Fandango leverage Amazon Fire phone’s features to streamline shopping

July 23, 2014

EBay and Fandango, among the first merchants to build apps for Amazon’s Fire smartphone, are using the phone’s unique features to eliminate the number of taps and swipes between search, browse and purchase for a more streamlined shopping experience.

Share on FacebookShare on LinkedInShare on Twitter