Mobile Marketer today – Google’s wireless strategy has potential to be global carrier-agnostic service; Nissan’s potent mobile pitch mixes native ads, geo-location and customization.
Articles Tagged ‘mobile commerce’
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015.
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.
With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.
MasterCard’s partnership with Cubic Transportation Systems points to the growing relationship between mobile payments and the transportation sector, suggesting that digital payments may soon overtake physical ones, a move that would convenience operators, retailers and travelers.
Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.
Mobile Minutes: Google’s mobile network; Microsoft’s smartphones; Sony drives wearable demand; BlackBerry goes to cloudMarch 3, 2015
Today in mobile marketing – Google to launch small US mobile network; Microsoft doubles down on affordable smartphones; Sony looks to business users to drive wearables demand; BlackBerry takes to the cloud in bid to attract small businesses.
Mobile Marketer today – NCAA March Madness reveals growing role for Snapchat in sports marketing; IKEA’s powered furniture line gives mobile users a charge.
You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.