Articles Tagged ‘mobile commerce’


Will PayPal lose its mobile stronghold as NFC payments gain?

October 1, 2014

EBay’s decision to spin-off PayPal – something company executives insisted was not in the works just months ago – reflects just how quickly mobile payments are heating up following Apple Pay’s launch, renewing enthusiasm for near-field communications technology.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 1, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Discovery, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

Share on FacebookShare on LinkedInShare on Twitter

Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

Share on FacebookShare on LinkedInShare on Twitter

1800Flowers prioritizes data over mobile for contextual relevance

October 1, 2014

NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.

Share on FacebookShare on LinkedInShare on Twitter

Forrester analyst: Marketers must create mobile moments to stay relevant

October 1, 2014

NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.

Share on FacebookShare on LinkedInShare on Twitter

Toyota exec: No magic formula to engage millennial car buyers – Mobile Marketer

October 1, 2014

Mobile Marketer today – Toyota exec: No magic formula to engage millennial car buyers; Starwood Hotels bets on mobile to optimize guestroom personalization.

Share on FacebookShare on LinkedInShare on Twitter

Building long-term sustainable revenue from audiences

October 1, 2014

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

Share on FacebookShare on LinkedInShare on Twitter

Shopkick acquired amid growing importance of beacon-enabled shopping

September 30, 2014

In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million.

Share on FacebookShare on LinkedInShare on Twitter

Hilton builds customer loyalty with votes on promotion, charity donation

September 30, 2014

Hilton Worldwide is engaging loyal hotel customers by allowing them to vote on a promotion via a mobile-optimized site and choose the destination for a company charity donation this holiday season.

Share on FacebookShare on LinkedInShare on Twitter