Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
Articles Tagged ‘mobile commerce’
Adoption of mobile devices for car shopping is increasing at a rapid pace, with the number using smartphones and tablets to research purchases doubling from a year ago, according to a report from AutoTrader.com.
Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase.
Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.
Mobile Minutes: Apple’s iOS 8 crisis; Tumblr’s advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11January 26, 2015
Today in mobile marketing – Apple’s iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat’s teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection.
Mobile Marketer – For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift; IHeartRadio rocks 60M users by blending live, digital events.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.
PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.
Chase recently said that its Windows mobile application will no longer be available by the end of March, but that customers using Windows smartphones can still access their accounts via their mobile browser.