Articles Tagged ‘mobile commerce’


Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Citi addresses demands for easier mobile access with redesigned app

July 2, 2015

Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.

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Nike mobile raffle takes a run at illicit sneaker trade

July 2, 2015

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

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Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin

July 2, 2015

Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.

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Happy 4th of July! Let freedom ring!

July 2, 2015

Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.

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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

July 2, 2015

Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Traditional retailers crush ecommerce giants in omnichannel shopping

July 1, 2015

Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.

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Pinterest boosts sales with targeting based on purchase history

July 1, 2015

Pinterest’s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers.

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Wyndham’s daily social media challenge unlocks swag on mobile

July 1, 2015

Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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