Articles Tagged ‘mobile commerce’


Staples’ acquisition of Makr app highlights mobile’s transaction strengths

April 24, 2015

Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 24, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter

PayPal pilots NFC as transaction volume increases 40pc

April 24, 2015

With PayPal’s mobile payments transactions volume increasing 40 percent year-over-year, the business is testing NFC payments prior to its imminent split from eBay, executives revealed this week during the ecommerce leader’s first quarter earnings call.

Share on FacebookShare on LinkedInShare on Twitter

Zappos brandishes simplicity via in-app customized widgets for Android

April 24, 2015

Zappos is making the shopping process even more streamlined for its Android customers by updating its mobile application to include a more user-friendly interface and a series of personalized widgets, proving that offering in-app recommendations based on previous purchasing behavior is a valuable strategy for mobile and online retailers.

Share on FacebookShare on LinkedInShare on Twitter

Citi, AT&T offer mobile phone with card to lure shoppers

April 24, 2015

Citi and AT&T are offering holders of a new card the opportunity to buy a mobile phone and be reimbursed for the cost, targeting fans of both smartphones and online shopping.

Share on FacebookShare on LinkedInShare on Twitter

How brands are getting Apple Watch apps right – and wrong – Mobile Marketer

April 24, 2015

Mobile Marketer today – How brands are getting Apple Watch apps right – and wrong; Google looks to wireless play amid 11pc jump in Q1 ad sales.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Facebook’s Hello app; Twitter’s Swirl venture; Galaxy vs. iPhone; O’Hare airport app

April 24, 2015

Today in mobile marketing – Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy’s battle against iPhone on the rise; Mobile app could speed O’Hare passport lines.

Share on FacebookShare on LinkedInShare on Twitter

Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Share on FacebookShare on LinkedInShare on Twitter

American Eagle Outfitters unveils Apple Watch features to drive in-store sales

April 23, 2015

American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 23, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter