Articles Tagged ‘mobile commerce’


How Kohl’s will focus on mobile pricing simplicity, shrink bricks-and-mortar

March 1, 2017

As so many major retailers are opting to close hundreds of bricks-and-mortar locations to invest more in digital, Kohl’s is opting for a different strategy in shrinking its physical presence after it saw a decrease in omnichannel sales in markets it has shutdown.

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SMS KPIs: 7 ways to measure and optimize your program

March 1, 2017

Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?

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Olay taps mobile platform for skincare recommendations

February 28, 2017

Procter & Gamble’s skincare brand Olay is joining the onslaught of other beauty brands in leveraging mobile to assist in product recommendations with a new mobile tool.

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Walmart’s Oscars campaign gets social support hopes of going viral – Mobile Marketer

February 28, 2017

Mobile Marketer today – Walmart’s Oscars campaign gets social support hopes of going viral; Mashable will host an interactive mobile live stream of SXSW on Twitter.

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JetSmarter creates end-to-end travel booking experience – Luxury Daily

February 28, 2017

Luxury Daily today – JetSmarter creates end-to-end travel booking experience; Dior serves up cosmetics, celebrity in diner-themed effort.

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The next evolution of influencer marketing

February 24, 2017

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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The economics of mobile retargeting

February 23, 2017

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Contextualized and individualized shopper experience key to mobile campaigns

February 22, 2017

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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How artificial intelligence will transform marketing

February 22, 2017

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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Walgreens integrates rewards program into Android Pay

February 21, 2017

Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.

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