With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
Articles Tagged ‘mobile commerce’
Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
MasterCard is teaming up with Microsoft for a cloud-based mobile and online payments system rollout for the latter’s Dynamics users, highlighting opportunities for financial institutions to provide end-to-end support for CRM platforms.
Mobile Minutes: Facebook downgrades media pages; Chatbot lawyer; Amazon’s ad-subsidized phones; Walmart offers free shippingJune 30, 2016
Today in mobile marketing – Facebook to prioritize posts from friends over media pages; Chatbot lawyer overturns 160,000 parking tickets in London and New York; Amazon slashes prices on budget phones by half – but there’s a catch; With Amazon in sight, Walmart to offer free shipping for 30 days.
Mobile Marketer today – Crystal Pepsi blends 90s nostalgia with mobile gaming for a new generation; Airside Mobile buckles in beacon-enabled push notifications for airport travelers.
Device fingerprinting – collecting information from a device for the purposes of identification – is one of the main techniques used by online services for fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other attributes such as user names or IP addresses change.
American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.
Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.