Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.
Articles Tagged ‘mobile commerce’
CVS has just unveiled its latest entry into the world of mobile payments with CVS Pay, after staying away from contactless payments since 2014.
These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.
Wakefern Food Corp., the owner of grocery chains ShopRite and Fresh Grocers, is updating its sales systems in a mobile way with the addition of support for Chase Pay.
OpenTable, the restaurant reservation application, is working on a pilot program in Boston that rewards frequent diners with special reservations at hard-to-book restaurants, encouraging users to leverage the app for more than just casual dining.
Today in mobile marketing – Whoever wins the White House, this year’s big loser is email; Google signs up CBS for Internet TV service: sources; These apps are perfecting the art of getting you to pay for dates; T-Mobile to pay $48M for misleading unlimited data plan.
A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”
Mobile banking users are set to reach 2 billion by 2020, according to a new report from Juniper Research, suggesting that banks are placing as much effort on digital marketing and tools as traditional brands.
Mobile Minutes: First 5G modem unveiled; branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over imageOctober 19, 2016
Today in mobile marketing – Qualcomm announces the world’s first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major US airports; Report: Disney nixed Twitter bid partly over image.
Mobile Marketer today – Staples focuses on positive experiences to build a loyal following; EBay becomes latest platform to join the normally brand-focused chatbot movement.