As so many major retailers are opting to close hundreds of bricks-and-mortar locations to invest more in digital, Kohl’s is opting for a different strategy in shrinking its physical presence after it saw a decrease in omnichannel sales in markets it has shutdown.
Articles Tagged ‘mobile commerce’
Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?
Procter & Gamble’s skincare brand Olay is joining the onslaught of other beauty brands in leveraging mobile to assist in product recommendations with a new mobile tool.
Mobile Marketer today – Walmart’s Oscars campaign gets social support hopes of going viral; Mashable will host an interactive mobile live stream of SXSW on Twitter.
Luxury Daily today – JetSmarter creates end-to-end travel booking experience; Dior serves up cosmetics, celebrity in diner-themed effort.
The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.