Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications.
Articles Tagged ‘mobile commerce’
QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods.
Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s BestOctober 31, 2014
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.
Kohl’s is ramping up its mobile strategy for the holidays with an updated application coming in the next few weeks and buy-online, pickup in-store options for shoppers.
Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.
Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.
Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.
Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.
Forty percent of North American consumers use smartphones to pay for purchases at a merchant location, up from 16 percent two years ago, as millennials and high-income consumers grow increasingly comfortable with mobile payments, according to an Accenture survey.