Articles Tagged ‘mobile commerce’


How better Wi-Fi will help Burger King sell more burgers

April 17, 2014

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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78pc of millennials want mobile options when picking a bank: report

April 17, 2014

Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.

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3 recent market shifts in in-game advertising

April 17, 2014

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

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Steve Madden pins brand overhaul ambitions on unique commerce site

April 16, 2014

Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 15, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Walmart plays catch-up in mobile pharmacy with new app features

April 15, 2014

Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.

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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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Kohl’s teases new Peter Som line via shoppable social video

April 14, 2014

Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.

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