Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Articles Tagged ‘mobile commerce’
Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.
Early data shows that double opt-in has only a modest impact on accidental clicks.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, ForresterApril 15, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.
Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.