Staples leads the way with new tablet-optimized experience
February 9, 2012Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.
Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.
Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.
With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.
AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.
EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.
Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.
Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.
Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research.
The rapid growth of smartphone and tablet penetration in 2011 is being felt by retailers, with shoppers increasingly using mobile devices to hunt for bargains, find product information and purchase items on their shopping lists.