Articles Tagged ‘mobile commerce’


Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

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SeatGeek reaches ticket seekers on social with targeted ads

September 17, 2014

As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.

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Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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Disneyland scares up mobile ticketing for Halloween

September 16, 2014

Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.

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Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer

September 16, 2014

Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

September 15, 2014

Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

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Ted Baker pinpoints high-quality Pinterest followers to promote new collection

September 15, 2014

British clothing retailer Ted Baker is turning to Pinterest to support its latest collection by asking members to visit its page and create their own for a chance to win an $800 voucher.

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