Articles Tagged ‘mobile commerce’


Allure Magazine on board with new beauty-appointment app

August 22, 2014

Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

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Hyatt leverages Uber on-demand taxi service to ease travel for guests

August 22, 2014

Hyatt Hotels is integrating its mobile application with the Uber ride-service app to make it easier for guests to get from their current location to their Hyatt hotel.

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TravelCenters of America saves truckers time with repair-request app

August 22, 2014

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

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Gap’s Dress Normal fall campaign features mobile-friendly elements – Mobile Marketer

August 22, 2014

Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.

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How does push compare to email?

August 22, 2014

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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Cross-functional collaboration fuels mobile ROI

August 21, 2014

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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Staples customers complete purchases in-store, despite online ad interaction

August 21, 2014

Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.

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Allianz streamlines medical-claims submissions with new app

August 21, 2014

Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.

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Snapchat Discovery poses challenges as mobile ad platform – Mobile Marketer

August 21, 2014

Mobile Marketer today – Snapchat Discovery poses challenges as mobile ad platform; Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics.

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How solving for identity can fix mobile measurement

August 21, 2014

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

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