Articles Tagged ‘mobile commerce’


Out-of-home media in 2017: Embracing the seismic shift towards audience

January 20, 2017

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

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Mobile search correlates to higher purchase conversion rate

January 19, 2017

NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.

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New luxury lies in untapped markets, business models and mindsets – Luxury Daily

January 19, 2017

Luxury Daily today – New luxury lies in untapped markets, business models and mindsets; Bricks-and-mortar traditions need to break to cater to digital-first consumers: Microsoft.

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5 tips for managing complex mobile marketing assets

January 19, 2017

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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Tory Burch exec: Retail needs to bridge the online and offline gap

January 18, 2017

NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

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Maserati seeks to set consumers free to do what they want – Luxury Daily

January 18, 2017

Luxury Daily today – Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.

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The expanded power of context: M.A.D.E.

January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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7 tips for mcommerce email success

January 17, 2017

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Atom Tickets and UberEATS partner for private screenings of The Founder

January 13, 2017

UberEATS and Atom Tickets are teaming up for a new promotion that will give customers the chance to see six free private screenings of the new film form The Weinstein Company, The Founder.

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Mobile loyalty programs are the new modern currency

January 13, 2017

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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