Papa John’s is the latest retailer to incorporate the Visa Checkout option on payments, but its full-bodied accompanying campaign is what makes the pizza delivery service stand apart.
Articles Tagged ‘mobile commerce’
The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
Luxury Daily today – Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.
Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.
Mobile Marketer today – IHeartRadio bids for on-demand music leadership, holds on to live radio; 20th Century Fox unleashes Assassin’s Creed VR experience ahead of film’s release.
Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.