Articles Tagged ‘mobile commerce’


Pizza Hut’s mobile commerce goals drive connected car ordering test

March 4, 2015

Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

March 4, 2015

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mall developer Starwood offers time-sensitive mobile deals to build traffic

March 4, 2015

Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.

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OpenTable spins rebranding toward mobile with redesigned site, social contest

March 4, 2015

OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones.

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Swiss Diamond cooks up easier-to-use site for smartphone shoppers

March 4, 2015

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.

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Mobile Minutes: PayPal buys Paydiant; Apple’s smartwatch; Google backtracks on Android encryption; Apple’s Photos app

March 4, 2015

Today in mobile marketing – Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple’s new Photos app for Mac.

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Google’s wireless strategy has potential to be global carrier-agnostic service – Mobile Marketer

March 4, 2015

Mobile Marketer today – Google’s wireless strategy has potential to be global carrier-agnostic service; Nissan’s potent mobile pitch mixes native ads, geo-location and customization.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Domino’s makes ordering on-the-go even easier with smartwatch integration

March 3, 2015

Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

March 3, 2015

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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