Articles Tagged ‘mobile commerce’


Steve Madden pins brand overhaul ambitions on unique commerce site

April 16, 2014

Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 15, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Walmart plays catch-up in mobile pharmacy with new app features

April 15, 2014

Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.

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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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Kohl’s teases new Peter Som line via shoppable social video

April 14, 2014

Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.

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PayPal tries fingerprinting to cement smart watch-triggered sales

April 14, 2014

As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.

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Best Western moves towards one-click mobile checkout goal with Google Wallet

April 14, 2014

Best Western’s new mobile payment offerings puts the hotel brand one step closer towards its goal of cutting down the checkout process to one step.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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