Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory.
Articles Tagged ‘mobile commerce’
Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.
Jewelry retailer Alex and Ani is merging engaging content with commerce in a comprehensive new application, a move designed to further build the brand and drive mobile sales.
Chevron is bringing mobile payments to select branded gas stations in California this fall via a partnership with Visa, proving that consumers are increasingly clamoring for seamless ways to pay at the pump via their smartphones.
Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphonesOctober 7, 2015
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day’s best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.
Mobile Marketer today – Unilever showcases multinational reach of emojis with Wall’s keyboard; MLB brings fans together with baseball-devoted social media app.
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
Anheuser-Busch’s Bud Light brand is uncapping its foray into smart home devices with a Wi-Fi-enabled refrigerator, allowing consumers to control the appliance’s interior temperature and order beer for home delivery via a complementary mobile application.
Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.