There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.
Articles Tagged ‘mobile commerce’
NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.
Luxury Daily today – New luxury lies in untapped markets, business models and mindsets; Bricks-and-mortar traditions need to break to cater to digital-first consumers: Microsoft.
Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.
NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.
Luxury Daily today – Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.
By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.
Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.
UberEATS and Atom Tickets are teaming up for a new promotion that will give customers the chance to see six free private screenings of the new film form The Weinstein Company, The Founder.
With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.