Articles Tagged ‘mobile commerce’


The North Face pinpoints mobile as rainmaker but storm clouds loom

March 31, 2015

While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

March 31, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter

Burger King cooks up personalized experiences on new responsive site

March 31, 2015

Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.

Share on FacebookShare on LinkedInShare on Twitter

Frank & Oak grabs viewers with mcommerce-enabled interactive video ads

March 31, 2015

Modasuite’s online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.

Share on FacebookShare on LinkedInShare on Twitter

StubHub exec: Increased mobile focus will amplify user experience

March 31, 2015

NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Spotify considers podcasts; Amazon.com’s home services marketplace; Airbnb’s unique raffle; Net rules

March 31, 2015

Today in mobile marketing – Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge.

Share on FacebookShare on LinkedInShare on Twitter

Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec – Mobile Marketer

March 31, 2015

Mobile Marketer today – Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec; Showtime creates engaging digital ads without intruding on viewer experience.

Share on FacebookShare on LinkedInShare on Twitter

Target merges art, apps and sales for unique product interactions

March 30, 2015

Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

March 30, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter

Mobile should be hub of customers’ relationships with retailers: report

March 30, 2015

While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

Share on FacebookShare on LinkedInShare on Twitter