Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.
Footwear retailer Rockport has integrated Google Wallet as a payment option on its mobile site to streamline the checkout process for customers.
Walmart continues to take a proactive stance in mobile and is reportedly testing a mobile service enabling shoppers to scan items in store aisles with an iPhone before heading to a self-checkout kiosk to pay.
Department store chain JCPenney is significantly growing its mobile-first strategy with a new initiative that will get rid of the company’s traditional checkout method and replace it with mobile checkout devices and self-pay kiosks.
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May 23, 2013