As consumers become more comfortable with making purchases on smartphones, the number of users tapping a third-party touch-based payment platform for mobile checkout is expected to increase by 150 percent this year, according to research from Deloitte Canada.
Articles Tagged ‘mobile checkout’
As a leader in mobile payments, Starbucks is raising the bar for streamlined smartphone experiences with an update to its application that moves rewards front-and-center and makes scanning easier.
As the first Macy’s Backstage stores open their doors, the new format is leveraging in-store mobile checkout options and consumer-generated social media in an attempt to ensure success.
Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.
Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.
In the six weeks after independent book store The Duck Store implemented a mobile checkout tool, it saw daily sales from mobile devices grow 184 percent and the average mobile order value increase by 21 percent.
In a reflection of the important role that price comparisons play in mobile, Shopzilla is looking to significantly boost its mobile presence by acquiring Zappli.
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.
Footwear retailer Rockport has integrated Google Wallet as a payment option on its mobile site to streamline the checkout process for customers.