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Articles Tagged ‘Mobile channels’


Which mobile channels should brands support?

May 20, 2011

Most organizations struggle with deciding which mobile channels to support. There are costs and trade-offs with each of the channels.


Are customers from different mobile channels worth the same?

November 2, 2009

That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers.