Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.