RedLaser partnered with Atlantic Records music artist Lupe Fiasco to promote his new album “Lasers” and drive pre-order sales by encouraging fans to scan a QR code.

Top 10 Produce LLC has launched Locale, a strawberry brand that is traceable to the independent farm that grew the produce by scanning on-package bar codes using mobile devices.

With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product.

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.

Thirty percent of North American shoppers have smartphones, and men are more likely than women to use mobile coupons and QR codes, according to a Better Homes and Gardens survey.

ShopSavvy Inc. has launched a new version of its Android shopping application featuring crowd-sourced bargains and streaming deals.

Mobile bar code scanning applications have been used by 28 percent of smartphone owners, according to the third-quarter 2010 Smartphone Intelligence survey by Kantar Media’s Compete.

Accounting firm Freed Maxick & Battaglia CPAs is running a mobile campaign to educate C-level executives and business professionals about the New York State Excelsior Jobs Program.

Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.

For the first time, the United States has become the largest country in terms of absolute number of mobile bar code scans, according to 3GVision.