Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

Luxury Daily today – Rolex rolls out app to promote 2012 collection; Neiman Marcus takes huge steps with global commerce expansion.

American designer Coach is placing QR codes on its mailers that not only promote its Kristin satchel, but direct shoppers to the company’s mobile site where they can buy it.

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.

Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company’s static Glamour magazine ad.

Juicy Couture is one of the many advertisers within Glamour magazine that is bringing its static ad to life and letting consumers buy products through scannable mobile bar codes.

Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.

Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.