Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Heinz Ketchup is rewarding consumers with prizes such as a hybrid or a vacation by scanning a mobile bar code on the back of its packaging.

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

Consumers are gradually using their mobile devices to price compare while in-store and 77 percent of surveyed consumers use their handset to scan a mobile bar code while shopping, per a report by Ogilvy.

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course.

Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?

Cake decorating company Wilton is placing mobile bar codes on its packaging and in-store displays to enhance traditional point-of-sale content for its newest treat decorating method.

ShopSavvy claims that its mobile shopping assistant application has surpassed 16 million installations and 8 million active users across multiple smartphone platforms.

Wicked Spoon Yogurt is the first food establishment in New York to partner with mPunch for a mobile-only loyalty program that rewards consumers via their device.