A new mobile sweepstakes from Capital One lets the brand engage with customers in a fun way while encouraging them to try its mobile banking services.

Financial institution Citi is making its email alert program mobile-friendly after seeing an increased need from consumers to manage their accounts via the handset.

Huntington is adding an iPad application to its mobile repertoire in an effort to make banking more convenient and accessible for customers.

Nearly 13 million mobile users used a mobile banking app in June – up 45 percent from the fourth quarter of 2010, per a new study by comScore.

Financial institution Union First Market Bank is rounding out its mobile efforts by letting consumers bank on their mobile devices with an Android application.

Consumers can purchase, send and redeem gift cards for retailers such as Barnes & Noble, Fandango and Zappos.com via their mobile banking app from OnPoint Community Credit Union.

Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.

Since America First Credit Union expanded its mobile banking services with SMS and mobile browsing in early September, it has seen 25,000 new users sign up.

Financial institution Credit Union of Texas is targeting clients ages 18-30 with a round of mobile products aimed at making banking easier and faster.

Wells Fargo & Co. has upgraded its alerts service to better meet the needs of its mobile customers.