NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.
Articles Tagged ‘mobile banking’
Chase is boosting the mobile capabilities of its peer-to-peer payment program to gain traction against PayPal and others with new features such as real-time transfers.
While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.
Mobile banking is struggling to grow in the United States compared to other countries as millennial and Gen X customers focus on the quality of a bank’s application when deciding where to do business, according to a new report from Adobe.
Capital One continues to extend the reach of a new mobile-first credit monitoring service, CreditWise, by bringing it to Android users as the financial organization prioritizes anytime, anyplace interactive services.
Mobile Minutes: Snapchat’s new features; Microsoft and chatbots; KLM and Facebook Messenger; Mobile banking popularityMarch 31, 2016
Today in mobile marketing – Snapchat is growing up; Clippy’s back: The future of Microsoft is chatbots; KLM is the first airline to start using Facebook Messenger; Mobile banking grows more popular.
U.S. Bank is making a play for additional small business clients by introducing an application that lets owners and employees snap a photo of a check to have it automatically processed and deposited into a business account.
Santander Bank is hoping to provide an easier banking application experience for British customers with a voice control feature enabling users to discuss their spending, reflecting the quick evolution of the technology.
Chase is revamping its site to make it more customized for mobile and tablet visitors, with new features including simplified bill paying, a revamped search tool and a redesigned homepage.
Banks should focus on providing a more omnichannel experience by tying mobile into bricks-and-mortar experiences, as 70 percent of consumers with smartphones are interested in such services, according to Mercator Advisory Group.