Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.
Articles Tagged ‘mobile apps’
Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.
BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.
Subscription service Blue Apron is unrolling a new iOS application that enables users to manage their weekly grocery deliveries, customize their menu and watch how-to videos while preparing meals.
British department store Harvey Nichols exemplifies the future of loyalty programs with a new mobile rewards application designed to better serve its customers.
Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.
PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.
As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.