An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
Articles Tagged ‘mobile apps’
Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.
Aside from the aesthetics, what specific functions should an app absolutely include?
IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.
TD Bank has launched a complete renovation of its mobile application for iOS that brings in Touch ID, more banking capabilities, such as scheduling recurring transfers, and a brand new navigation interface with intuitive power.
Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.
Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.