Articles Tagged ‘mobile apps’


Allstate revamps mobile apps to provide more value to users

September 27, 2016

An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.

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Mobile apps responsible for 80pc of digital media growth: report

September 15, 2016

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

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Parkopedia, Apple usher in mainstream parking capabilities in Maps app

July 28, 2016

Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.

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Top 5 must-haves in your mobile apps

July 19, 2016

Aside from the aesthetics, what specific functions should an app absolutely include?

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IKEA adds electric car charging station following positive adoption

July 8, 2016

IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.

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TD Bank introduces Touch ID and more tasks with app redesign

July 7, 2016

TD Bank has launched a complete renovation of its mobile application for iOS that brings in Touch ID, more banking capabilities, such as scheduling recurring transfers, and a brand new navigation interface with intuitive power.

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Tasty Burger, Fasten partner to drive Boston customers to store locations

June 24, 2016

Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.

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Shopping apps slim down, running risk of inhibiting experience

June 20, 2016

Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.

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Good Housekeeping seals deal with RetailMeNot for product sales

June 17, 2016

Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.

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Mobile paves the way for multi-retailer loyalty adoption in US

May 31, 2016

Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.

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