Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.
Articles Tagged ‘mobile apps’
Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.
As the mobile classifieds sector grows, the merger of peer-to-peer selling applications letgo and Wallapop puts the heat on competitors such as Craigslist and eBay’s Close5 with the potential to create a go-to destination.
Capital One is overhauling its credit tracking service with a mobile-first approach via a new application that allows users to check and understand their credit scores while on the go, a response to the fact that most of the use for the previous service came from smartphone users.
Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
M. Shanken Communications beverage and food publication Wine Spectator is appealing to wine-loving millennials with a new application that helps users find quality, less expensive offerings.
Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.