PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.
Articles Tagged ‘mobile apps’
As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.
Approximately one-third of Barclays digital bankers solely access their finances through the company’s mobile application, indicating that there is likely a significant group of mobile-only bankers.
Banks and financial institutions have a significant opportunity to leverage mobile for more than streamlining the banking process, with mobile banking activity split evenly between browsing and transactions, according to a report from xAd released today.
Samsung’s unveil of the much-anticipated Samsung Galaxy Gear smart watch highlights how marketers such as eBay are moving beyond smartphones and tablets for mobile commerce. However, retailers will have an uphill battle with smart watches since the devices are positioned around simple, utility-driven tasks.
Target is giving its mobile applications a significant boost with new location-based features, pointing to the critical role that in-store experiences are playing for retailers in taking their mobile efforts to the next level.
American Express Global Business travelers will now be able to mobilize their travels with the mobile applications TripCase and AX Connect.
Mobile commerce continues to rake in greater amounts of revenue for retailers. Marketers looking to grab a bigger piece of mobile should split up their efforts to target men and women differently because of their contrasting shopping behavior.