Articles Tagged ‘mobile apps’


Tasty Burger, Fasten partner to drive Boston customers to store locations

June 24, 2016

Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.

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Shopping apps slim down, running risk of inhibiting experience

June 20, 2016

Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.

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Good Housekeeping seals deal with RetailMeNot for product sales

June 17, 2016

Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.

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Mobile paves the way for multi-retailer loyalty adoption in US

May 31, 2016

Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.

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Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds

May 16, 2016

As the mobile classifieds sector grows, the merger of peer-to-peer selling applications letgo and Wallapop puts the heat on competitors such as Craigslist and eBay’s Close5 with the potential to create a go-to destination.

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Capital One delivers credit check app for on-the-go financial management

March 15, 2016

Capital One is overhauling its credit tracking service with a mobile-first approach via a new application that allows users to check and understand their credit scores while on the go, a response to the fact that most of the use for the previous service came from smartphone users.

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How to court a mobile app user

February 12, 2016

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

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Wine Spectator targets value-minded wine lovers with new app

February 11, 2016

M. Shanken Communications beverage and food publication Wine Spectator is appealing to wine-loving millennials with a new application that helps users find quality, less expensive offerings.

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Elizabeth Arden evolves as augmented reality’s sales influence grows

February 4, 2016

Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.

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Effect of time and location on sports fan engagement using mobile

January 28, 2016

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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