British department store Harvey Nichols exemplifies the future of loyalty programs with a new mobile rewards application designed to better serve its customers.
Articles Tagged ‘mobile apps’
Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.
PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.
As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.
Approximately one-third of Barclays digital bankers solely access their finances through the company’s mobile application, indicating that there is likely a significant group of mobile-only bankers.
Banks and financial institutions have a significant opportunity to leverage mobile for more than streamlining the banking process, with mobile banking activity split evenly between browsing and transactions, according to a report from xAd released today.
Samsung’s unveil of the much-anticipated Samsung Galaxy Gear smart watch highlights how marketers such as eBay are moving beyond smartphones and tablets for mobile commerce. However, retailers will have an uphill battle with smart watches since the devices are positioned around simple, utility-driven tasks.
Target is giving its mobile applications a significant boost with new location-based features, pointing to the critical role that in-store experiences are playing for retailers in taking their mobile efforts to the next level.