Capital One is overhauling its credit tracking service with a mobile-first approach via a new application that allows users to check and understand their credit scores while on the go, a response to the fact that most of the use for the previous service came from smartphone users.
Articles Tagged ‘mobile apps’
Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
M. Shanken Communications beverage and food publication Wine Spectator is appealing to wine-loving millennials with a new application that helps users find quality, less expensive offerings.
Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
Chick-fil-A is modernizing its application in an attempt to stay competitive in the crowded mobile-ordering field, including integrating 3D Touch.
Apple experienced a jolly holiday commerce season, with customers spending more than $1.1 billion on new mobile applications and in-app purchases within a two-week period.
Staples is kicking off the New Year by marketing heavily to small companies leveraging the retailer’s new Quick Wins application, which offers access to on-the-go community support and business-specific ideas.
NBCUniversal’s Fandango is expanding its digital presence and bringing one of Brazil’s largest online movie ticketing services to its mobile application to gain greater traction within the Latin America film market.