NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Luxury Daily today – Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.
Luxury Daily today – 90pc of affluent US consumers use mobile, digital apps: report; What luxury marketers can learn from Dior and Harrods’ partnership.
SAN FRANCISCO – A Walmart executive at the ad:tech 2013 conference said that mobile helps build loyalty between the company and its customers and opens an array of opportunities to deliver a unique shopping experience.
KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.
Expedia has updated its mobile application to give consumers up-to-date information at every stage of their travels using a set of visual cues.
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
Luxury Daily today – Magellan Jets targets millionaires via mobile app partnership; Gucci embraces star power to drive charity concert efforts.
Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.
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May 21, 2013