Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.

SAN FRANCISCO - Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Google launched an application called Google Shopper that marries the shopping experience to mobile search.

Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.

Online marketplace eBay Inc. has further expanded its portfolio of mobile commerce properties with the launch of an application for devices based on Google’s Android operating system.

Expense management company Certify LLC’s Certify Wallet Mobile has risen to the Top 10 iPhone finance application downloads with more than 10,000 people signing up to try the application.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

Artificial Life Inc. has launched its Opus-M product, a modular, carrier-grade mobile commerce platform for business customers, content providers and consumers.