Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone.

NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.

Mobile developer myRete is soliciting donations for oil spill relief in the Gulf Coast region using its social media application WhosHere.

Skyline is letting consumers deposit money into their bank accounts by taking a photo of a check with their smartphone.

Country pop singer-songwriter Taylor Swift is using mobile applications to engage her fans, as well as drive music downloads and concert ticket sales.

YWaiter is targeting both consumers and food-service businesses with its location-aware, commerce-enabled mobile dining application.

The Virtual Zippo Lighter application for the iPhone and iPod touch is offering users in-application purchasing of premium licensed skins in more than 72 countries worldwide.

Reader’s Digest launched a suite of pay-per-download digital games focused on promoting healthy brain activity—and boosting revenues for the publisher.

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.

Salem Communications has launched 57 mobile applications for radio station listeners with iPhone or BlackBerry devices.