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Articles Tagged ‘mobile applications’


Target bolsters in-store sales via location-based rewards app

May 25, 2012

Target has teamed up with shopkick to bring its location-based rewards application to stores nationwide and let consumers earn points for shopping.


Moe’s Southwest Grill satisfies consumer cravings with mobile ordering app

May 24, 2012

Moe’s Southwest Grill has rolled out a mobile ordering application that lets customers view the menu and order from it via their handset.

Macy’s ramps up in-store, mobile experiences with multifaceted campaign

May 23, 2012

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Massachusetts retailers leverage new app to deliver Memorial Day weekend deals

May 23, 2012

More than 100 retailers, cultural institutions and other merchants in Massachusetts are driving sales over Memorial Day weekend with special offers and discounts that are being delivered via the new MetroWest Visitors application.

McDonald’s bites into mobile CRM at over 500 locations this summer

May 18, 2012

Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.

Fodor’s monetizes mobile strategy with in-app ticket purchases

May 9, 2012

Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app.

Rue La La drives 25pc increase in user sessions with push notifications

May 8, 2012

Flash sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.

GGP exec: 18pc of app users engage with it every day

May 4, 2012

NEW YORK – A General Growth Properties executive at Mobile Commerce Daily’s Mcommerce Summit conference said that mobile is helping the mall operator build a relationship with shoppers and, as a result, help drive sales and traffic for its retail tenants.

IKEA pilots shopping app to improve customer experience

May 3, 2012

Swedish furniture retailer IKEA is piloting a new mobile shopping application in several countries, including Canada, as a way to enhance the customer experience by enabling users to check stock availability, create shopping lists and access a store map.

Domino’s cooks up more than 20pc of digital sales from mobile

May 2, 2012

Domino’s Pizza was quick to embrace mobile as a way to enable customers to place orders and the numbers speak to the company’s success, with more than 20 percent of digital orders now taking place via the company’s mobile site and apps.