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Articles Tagged ‘mobile applications’


IKEA takes its product catalog mobile with augmented reality app

July 2, 2010

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone.


Lacoste exec shares brand’s hits and misses in mobile

June 30, 2010

NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.

Application uses microtransactions to fund Gulf Coast oil spill relief

June 25, 2010

Mobile developer myRete is soliciting donations for oil spill relief in the Gulf Coast region using its social media application WhosHere.

Skyline debuts mobile deposit slip

June 17, 2010

Skyline is letting consumers deposit money into their bank accounts by taking a photo of a check with their smartphone.

Taylor Swift apps drive music downloads, ticket sales

June 3, 2010

Country pop singer-songwriter Taylor Swift is using mobile applications to engage her fans, as well as drive music downloads and concert ticket sales.

YWaiter debuts LBS commerce app for restaurants

May 25, 2010

YWaiter is targeting both consumers and food-service businesses with its location-aware, commerce-enabled mobile dining application.

Zippo launches in-app virtual goods store

May 18, 2010

The Virtual Zippo Lighter application for the iPhone and iPod touch is offering users in-application purchasing of premium licensed skins in more than 72 countries worldwide.

Reader’s Digest to boost revenues via paid mobile games

May 17, 2010

Reader’s Digest launched a suite of pay-per-download digital games focused on promoting healthy brain activity—and boosting revenues for the publisher.

Five trends driving mobile marketing and commerce this year

May 7, 2010

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.

Salem Communications launches 57 commerce-enabled apps for radio stations

April 29, 2010

Salem Communications has launched 57 mobile applications for radio station listeners with iPhone or BlackBerry devices.