American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.
Articles Tagged ‘mobile applications’
Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
Faster is better, at least when it comes to mobile ordering, hence Pizza Hut’s focus on enabling mobile users to place an order in seconds with its newly overhauled mobile applications and site.
A new Macy’s television ad is one of the more significant investments a retailer has made in promoting a mobile application, reflecting an expected increase in marketing muscle behind retail apps this holiday season.
Famous Footwear’s new mobile application strives to make it easy for customers to shop, share, save and earn rewards while on the go.
Citi is ramping up its mobile strategy for banks, which are increasingly looking for real-time access to financial information such as payment status.
Portland, OR, transit riders can now easily purchase and use tickets from their smartphones via a new mobile ticketing application from local transit agency TriMet.
Moe’s Southwest Grill is driving adoption of mobile ordering with a new offer for a free burrito with a purchase when customers use the chain’s application.
Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.