Articles Tagged ‘mobile applications’


Mobile Giving exec: Mobile is a channel, not a strategy

July 16, 2014

NEW YORK – Nonprofit organization Better Business Bureau Mobile Giving Foundation’s CEO Jim Manis emphasized the reach of mobile given its multi-platform ecosystem at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day.

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Walmart ramps up mobile in-store program with Stylr app acquisition

June 18, 2014

In a reflection of Walmart’s strong focus on leveraging mobile to enhance the in-store experience, the big box retailer’s @WalmartLabs has acquired location-based shopping application Stylr.

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RetailMeNot expands beyond push strategy with sports complex partnership

April 2, 2014

Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.

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American Eagle’s mobile app leads fashion retailers for incentivizing users

December 6, 2013

American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.

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Catalog Spree delivers 6x mobile engagement boost via deep linking

November 20, 2013

Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.

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Are retail apps losing relevancy as the mobile Web gains?

November 19, 2013

While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.

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Pizza Hut overhauls mobile ordering to support skyrocketing volume

October 30, 2013

Faster is better, at least when it comes to mobile ordering, hence Pizza Hut’s focus on enabling mobile users to place an order in seconds with its newly overhauled mobile applications and site.

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TV ads not the only – or even best – way to support apps

September 30, 2013

A new Macy’s television ad is one of the more significant investments a retailer has made in promoting a mobile application, reflecting an expected increase in marketing muscle behind retail apps this holiday season.

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Famous Footwear app integrates rewards, social for robust mobile shopping

September 27, 2013

Famous Footwear’s new mobile application strives to make it easy for customers to shop, share, save and earn rewards while on the go.

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Citi expands real-time mobile services for banks

September 19, 2013

Citi is ramping up its mobile strategy for banks, which are increasingly looking for real-time access to financial information such as payment status.

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