IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.
Articles Tagged ‘mobile applications’
NEW YORK – Nonprofit organization Better Business Bureau Mobile Giving Foundation’s CEO Jim Manis emphasized the reach of mobile given its multi-platform ecosystem at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day.
In a reflection of Walmart’s strong focus on leveraging mobile to enhance the in-store experience, the big box retailer’s @WalmartLabs has acquired location-based shopping application Stylr.
Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.
American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.
Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
Faster is better, at least when it comes to mobile ordering, hence Pizza Hut’s focus on enabling mobile users to place an order in seconds with its newly overhauled mobile applications and site.
A new Macy’s television ad is one of the more significant investments a retailer has made in promoting a mobile application, reflecting an expected increase in marketing muscle behind retail apps this holiday season.
Famous Footwear’s new mobile application strives to make it easy for customers to shop, share, save and earn rewards while on the go.