Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.
Articles Tagged ‘mobile applications’
Fast food chain Burger 21 is adding some sizzle to its new mobile application and loyalty platform ahead of National Cheeseburger Day by offering a sweepstakes on social media, as well as a mobile offer for a free cheeseburger, suggesting that national events are ideal for advertising new digital initiatives.
The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.
Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.
The casual dining sector’s use of mobile continues to heat up, with Outback Steakhouse preparing to launch a new mobile application later this year that will enable diners to virtually check where they are on the waiting list as well as pay for meals at the table.
A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.
NEW YORK – The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop.
In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.
Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.
Retail mobile applications are likely to gain an advantage in product promotion through Pinterest’s new Apple partnership for suggesting apps to Pinners, reflecting how the social pin board is seeking to better serve users through search and commerce tactics.