Articles Tagged ‘mobile applications’

Abercrombie & Fitch’s app avoids churn with focus on top customers

October 15, 2015

RANCHO MIRAGE, CA – An Abercrombie & Fitch executive at the Mobile Shopping Summit 2015 said that the turnover rate for its mobile application is not a problem because users consist primarily of the top one percent of customers.

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Office Depot overhauls app to enhance integration with stores

October 7, 2015

Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.

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Burger 21 bites into National Cheeseburger Day to promote loyalty app

September 10, 2015

Fast food chain Burger 21 is adding some sizzle to its new mobile application and loyalty platform ahead of National Cheeseburger Day by offering a sweepstakes on social media, as well as a mobile offer for a free cheeseburger, suggesting that national events are ideal for advertising new digital initiatives.

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Macy’s tests mobilized fitting rooms as in-store transformation continues

August 20, 2015

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.

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Niemann Foods’ beacon rollout sees 20pc shopper engagement growth

August 19, 2015

Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.

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Outback Steakhouse fires up app with wait list, payments features

August 6, 2015

The casual dining sector’s use of mobile continues to heat up, with Outback Steakhouse preparing to launch a new mobile application later this year that will enable diners to virtually check where they are on the waiting list as well as pay for meals at the table.

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Home Depot’s Project Color app paints best-in-class omnichannel experience

July 29, 2015

A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.

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Boxed Wholesale CEO says mobile made brand’s success possible

June 12, 2015

NEW YORK – The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop.

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Macy’s app boosts omnichannel prowess with nearby pickup push

April 7, 2015

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.

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March 12, 2015

Online home improvement retailer is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.

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