Articles Tagged ‘mobile application’


Denny’s app drops geo-targeting in favor of customization, gaming

April 8, 2014

Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.

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Babies “R” Us builds omnichannel prowess with print-to-Web mobile app

March 27, 2014

Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.

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Burger King builds mobile platform to quickly scale up in payments

March 19, 2014

Burger King leaps to the head of the class in mobile with a significant commitment via a new digital platform that will enable it to quickly scale up with mobile offers, payments, order-ahead and other features.

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Amex EveryDay Card makes mobile a key focus to target multitaskers

March 4, 2014

Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.

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Lord & Taylor, Hudson’s Bay drive mcommerce sales from print circulars

January 24, 2014

The Lord & Taylor and Hudson’s Bay department stores are leveraging a mobile application to enable customers to purchase items directly from print media via their tablets and smartphones.

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Longo’s app users spend 61pc more than average loyalty member

September 27, 2013

In the first month following the launch of its mobile application, grocery store chain Longo’s found mobile users had a 61 percent higher spend and visited the retailer’s stores 72 percent more frequently than the average Longo’s loyalty member.

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PayPal courts shoppers with offers, instant credit in revamped app

September 6, 2013

PayPal has launched a significant revamp of its mobile application for iPhone and Android that features a stronger focus on consumer-friendly features such as mobile offers, order-ahead capabilities at thousands of locations and the ability to finance purchases.

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Michigan Lottery drives app engagement with promotions, giveaways

August 8, 2013

The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.

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Longo’s app integrates with loyalty program to deliver personalized shopping

July 26, 2013

Supermarket chain Longo’s has launched a mobile application enabling users to create a shopping list, access their loyalty points and earn rewards.

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IMDb pivots app to grab piece of mcommerce, tickets

July 18, 2013

With mobile ticket sales on the fast track, Amazon’s IMDb has updated its mobile application with ticketing and commerce to give consumers a way to instantly buy movie tickets and goods.

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