In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.
Articles Tagged ‘mobile application’
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos.
BJ’s restaurants recently launched a mobile application that places features and services directly in the hands of guests so they can improve their own dining experience.
The pedestrian store receipt gets a significant mobile makeover in Walmart’s hands thanks to a new platform currently rolling out in stores that is designed to help customers store digital receipts on their Walmart applications and interact with the content in a variety of ways, including to build shopping lists.
Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.
Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.
Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.
Burger King leaps to the head of the class in mobile with a significant commitment via a new digital platform that will enable it to quickly scale up with mobile offers, payments, order-ahead and other features.
Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.