Toys “R” Us has launched a new mobile application for iPad and Android tablets that centers around its mascot Geoffrey the Giraffe and endeavors to build brand awareness.
Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
Luxury Daily today – Nordstrom enhances mobile app strategy with added engagement; LVMH triggers emotional brand connections via behind-the-scenes events.
Dean & Deluca is encouraging consumers to discover a new way to shop with a new iPhone application that lets them browse and buy a selection of artisanal and gourmet food.
Charles Schwab is letting advisors access client account information via its Schwab Advisor Center application available across smartphones, tablets and Kindle products.
State Farm is letting consumers deposit a check and submit a claim through a new Kindle Fire application.
7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.
Shopkick has introduced a new iPad application that lets consumers window shop, browse lookbooks and accumulate rewards all from the comfort of their couch.
Aéropostale is looking to provide a better and more engaging shopping experience with a new mobile application and expansion of its in-store iPad kiosk initiative.
A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.
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May 18, 2013