Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships.
Articles Tagged ‘mobile app’
Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service.
Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps.
Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.
Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in.
CVS Health is bringing mobile delivery to the mainstream drugstore industry through a native integration of ordering service Curbside in its application, a move that takes omnichannel experiences in this competitive retail landscape beyond the now-standard in-store pickup.
The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.
Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.
Build-your-own pizza chain Blaze Fast-Fire’d Pizza is following big-name restaurants with a new mobile application that pairs loyalty with payments, reflecting the growing ubiquity of mobile food strategies.
Peer-to-peer digital retailer eBay is simplifying what is usually a complicated process for its sellers by expanding its partnership with mobile application Shyp, providing users with streamlined shipping.