Articles Tagged ‘mobile app’


Skechers supplements in-store experience with Instagram-integrated commerce app

September 29, 2016

Skechers’ latest mobile effort is an application that lets users purchase shoes and other Skechers-branded merchandise from their mobile devices as well as shop products directly from a dedicated social feed of aggregated Instagram posts.

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Fandango and ArcLight Cinemas to make movie theaters more mobile-friendly

September 6, 2016

Digital movie hub Fandango is partnering with ArcLight Cinemas to bring its mobile ticketing platform to southern California, Chicago and Washington.

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Cars.com supports on-the-lot research with new app features

September 1, 2016

Cars.com is bridging online and real-world car research with new features for its mobile application designed to ease the stress of car purchasing for the back-to-school season.

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McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

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AHA maps out deals, personalized location recommendations with new app

August 30, 2016

American Homebrewers Association has created a mobile application that acts as a hub for at-home beer brewers and fans, connecting users with deals and information for all things related to beer.

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Le Tote leverages AI to fuel personalization and innovation

August 22, 2016

BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.

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McDonald’s supersizes mobile sales strategy with 5M installs in Q2

July 28, 2016

McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.

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Walmart advances app with Canada rollout and download incentive

July 28, 2016

Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.

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Masterpass arrives in stores and messages, potentially boosting mobile payments

July 15, 2016

Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships.

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Airbnb, American Express team up to appeal to business travelers

July 13, 2016

Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service.

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