Paramount Pictures is driving sales for its new “A Thousand Words” film through an interactive mobile advertising campaign that lets moviegoers buy tickets and learn more about the movie.

Procter & Gamble’s Charmin brand is stepping up its mobile commerce game with an advertising campaign that lets consumers buy products.

Warner Bros. is letting “Happy Feet Two” fans preorder a copy of the movie and learn more about the film via their mobile device.

General Motors and The New York Times are among the initial advertisers on a new mobile network enabling brands to reach college students via their mobile devices when they are close to a campus bookstore.

Pizza chain Papa John’s is continuing to use mobile advertising as a way to not only increase mobile pizza sales, but also let consumers know of new promotions.

Sony Pictures is letting consumers watch a trailer for its new “Jack and Jill” film, as well as pre-order the movie via their mobile device.

Victoria’s Secret is running mobile commerce-enabled ads that let consumers shop directly from their handsets no matter where they are.

Yelp generates revenue from advertising on its Web site, but as mobile usage grows the company must find a way to monetize its mobile business as well.

Ace Hardware is running geotargeted ads that let consumers save money on products sold at locations closest to them.

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.