Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.

One of the most important decisions in launching a successful mobile application is determining how to drive downloads.

Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.

HSBC, official banking partner of Wimbledon, has launched a campaign targeting tennis fans in New York with print ads featuring mobile QR codes.

NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.

Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according Borrell Associates.

Marketers should focus not on standard ads, but on uses and apps that transform the mobile commerce experience and make it easier and more convenient for all users.

Financial services giant Royal Bank of Canada is running an ad campaign across National Geographic within Zinio’s application for Apple’s iPad.

McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.