NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Movie-ticketing giant Fandango tapped mobile ad network Apptera to develop and operate 1-800-Fandango, an interactive voice recognition movie show time and mobile ticketing service.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.

MICROS Systems Inc. and FanGo Software Systems have teamed up to provide a mobile commerce platform for stadiums and arenas.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.