Articles Tagged ‘mobile advertising’


Announcing Mcommerce Summit 2016 New York May 5

April 29, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Announcing Mcommerce Summit 2016 New York May 5

April 28, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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Announcing Mcommerce Summit 2016 New York May 5

April 27, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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What drives mobile loyalty these days?

April 27, 2016

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

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Announcing Mcommerce Summit 2016 New York May 5

April 26, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Luxury consumers blurring lines between offline, online and mobile

April 26, 2016

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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Integrate real-time components into ad campaigns

April 26, 2016

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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