Articles Tagged ‘mobile advertising’


Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 19, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

Share on FacebookShare on LinkedInShare on Twitter

Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Kahuna introduces RevIQ to combat mobile shopping cart abandonment

November 18, 2014

Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers.

Share on FacebookShare on LinkedInShare on Twitter

New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

Share on FacebookShare on LinkedInShare on Twitter

Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Share on FacebookShare on LinkedInShare on Twitter

Domino’s serves up easy order-tracking with wearables integration

November 17, 2014

Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch.

Share on FacebookShare on LinkedInShare on Twitter

Getting the retailer’s app ready for Black Friday

November 17, 2014

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

Share on FacebookShare on LinkedInShare on Twitter

Urban Outfitters’ timed, targeted mobile messages increase retention rate

November 14, 2014

Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are most receptive.

Share on FacebookShare on LinkedInShare on Twitter