Articles Tagged ‘mobile advertising’


Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Share on FacebookShare on LinkedInShare on Twitter

Design and the future of retail in quest of millennials

January 28, 2015

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

Share on FacebookShare on LinkedInShare on Twitter

Exploring legal challenges to fulfilling the potential of mHealth

January 27, 2015

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

Share on FacebookShare on LinkedInShare on Twitter

7 areas for retailers to pay attention in year of cautious optimism

January 26, 2015

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

Share on FacebookShare on LinkedInShare on Twitter

5 trends in mobile business apps in 2015

January 23, 2015

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

Share on FacebookShare on LinkedInShare on Twitter

TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Share on FacebookShare on LinkedInShare on Twitter

The next killer app: Stores

January 21, 2015

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Share on FacebookShare on LinkedInShare on Twitter

How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

Share on FacebookShare on LinkedInShare on Twitter

Carnival, Greyhound leverage onboard apps with chat and destination options

January 20, 2015

Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity.

Share on FacebookShare on LinkedInShare on Twitter

Twitter advises marketers to anticipate spontaneous moments on social media

January 16, 2015

NEW YORK – A Twitter executive at Mobile Marketer’s FirstLook: Strategy 2015 conference said that brands should be equipped to anticipate spontaneous moments on social media related to live events so that they can capitalize on them and create a buzzworthy yet authentic connection with consumers.

Share on FacebookShare on LinkedInShare on Twitter