NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.

Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts.

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Despite mobile being everywhere you turn these days, with soaring usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products.

Home improvement retailer Lowe’s is ramping up its mobile strategy with a new ad campaign that helps promote its iPhone application, as well as its products.

Home Depot is continuing to prove that mobile is a prime part of its digital strategy by running commerce-enabled mobile ads.

Disney is running a mobile sweepstakes via an ad campaign to entice consumers to book a Disney Cruise trip.

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.