Articles Tagged ‘mobile advertising’


Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

September 23, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.

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Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

September 22, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.

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Mobile video to accelerate mobile advertising value proposition

September 22, 2014

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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The sharing economy comes to Apple – but not in the way you think

September 15, 2014

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

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8 ways that iOS 8 will change mobile engagement

September 11, 2014

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

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Why app design defects should not be “won’t fix”

September 8, 2014

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

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Built-in Android and iOS security mechanisms: Looking at their effectiveness

September 5, 2014

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

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