Articles Tagged ‘mobile advertising’


How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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What is wrong with your mobile loyalty program and how to fix it?

July 20, 2016

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

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Top 5 must-haves in your mobile apps

July 19, 2016

Aside from the aesthetics, what specific functions should an app absolutely include?

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My Amazon Dash button arrived

July 18, 2016

After talking about impulse purchases for more than 10 years, my Dash button arrived to be duly attached to my washing machine for timely one-click checkout.

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Is your brand developing a chatbot strategy?

July 15, 2016

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

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Cutting through the noise around location accuracy

July 14, 2016

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

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What brands should know about Pokémon GO

July 13, 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

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3 scenarios to consider for mobile app testing

July 12, 2016

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

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