As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.
Articles Tagged ‘mobile advertising’
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
Barry Coleman, UserCare, customer support, mobile marketing, mobile commerce, mobile advertising, mobile, luxury marketing, luxury retail, luxury
Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.
As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.