Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.

Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.

Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via a targeted mobile ad campaign.

Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.

H&M is driving consumers to its locations and letting them learn more about the latest fashion trends through a new targeted mobile advertising campaign.