Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.
Articles Tagged ‘mobile advertising’
What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.
With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.
To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.
Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.
Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?
Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.