The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
Articles Tagged ‘mobile advertising’
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.
The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”
The vast majority of consumers who download an application are challenging to monetize.
Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?