Articles Tagged ‘mobile advertising’


Frank & Oak grabs viewers with mcommerce-enabled interactive video ads

March 31, 2015

Online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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SXSW: Ada Lovelace, the 19th century and women’s role in tech

March 24, 2015

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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App agility: Why marketers need to empower employees with intelligent mobile apps

March 23, 2015

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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Mark the date: April 21. It’s not just another update from Google

March 20, 2015

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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Unlike SXSW, the MMA Forum focused on business results

March 20, 2015

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

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Tackling mobile’s challenge: Cross-device mapping and attribution

March 19, 2015

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

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