Articles Tagged ‘mobile advertising’


Where is the innovation in mobile advertising?

July 30, 2014

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

Share on FacebookShare on LinkedInShare on Twitter

3 quotes that guide my mobile and cross-channel strategy

July 28, 2014

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

Share on FacebookShare on LinkedInShare on Twitter

When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Share on FacebookShare on LinkedInShare on Twitter

What the AmEx-Uber partnership signals about customer engagement

July 23, 2014

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Giving exec: Mobile is a channel, not a strategy

July 16, 2014

NEW YORK – Nonprofit organization Better Business Bureau Mobile Giving Foundation’s CEO Jim Manis emphasized the reach of mobile given its multi-platform ecosystem at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day.

Share on FacebookShare on LinkedInShare on Twitter

Brands must rethink their approach to CRM via mobile

July 3, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Commerce Daily names Mark Hamstra as content director

June 24, 2014

Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.

Share on FacebookShare on LinkedInShare on Twitter

The 7 “Cs” of mobile advertising

June 17, 2014

The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.

Share on FacebookShare on LinkedInShare on Twitter

Big 3 challenges of mobile advertising have finally been solved

June 16, 2014

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

Share on FacebookShare on LinkedInShare on Twitter

Why soft launches are becoming the game marketer’s best weapon

June 13, 2014

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Share on FacebookShare on LinkedInShare on Twitter