Store traffic and desktop-only shopping journeys both took a hit over the Thanksgiving weekend, but strong smartphone-driven browsing and purchasing left retailers feeling thankful anyway.
Articles Tagged ‘mobile’
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons.
Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement StrategiesNovember 30, 2015
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research.
A growing number of millennials believes that giants in the technology industry, such as Google and Apple, will one day overthrow traditional financial institutions’ stronghold on mobile banking thanks to their innovative approaches, according to a Fintonic report.
Following a recent update to its mobile Web site, specialty apparel retailer New York & Company has set its sights on integrating its private label rewards card into a revamped mobile application to better meet the needs of how customers are shopping.
Mobile Minutes: Target vs. Amazon; Macy’s stores; Yelp lawsuit dismissed; Mobile ads target shoppersNovember 30, 2015
Today in mobile marketing – Black Friday showdown: Target takes on Amazon with new in-store strategy; Macy’s CEO: Despite Web, death of store experience ‘greatly exaggerated’; Yelp prevails in lawsuit over review authenticity; Webrooming: How mobile ads are driving shoppers to stores.
Mobile Marketer today – Why mobile delivery’s growth presents challenges this holiday season; Bacardi Oakheart rushes goal with mobile-forward campaign targeting footballs fans.
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.
Biometrics is a growing field these days, especially since Apple introduced Touch ID, and while early payments risks associated with multiple enrollments are causing some concern, the benefits far outweigh the pitfalls, according to Kimberly Little Sutherland, senior director for identity management at LexisNexis Risk Solutions.