Articles Tagged ‘mobile’


Food delivery apps beef up, broadening omnichannel opportunities

January 29, 2015

Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.

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Super Bowl halftime show extends second-screen experience into shopping

January 29, 2015

The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.

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68pc of casual restaurant patrons prefer tablet transactions: report

January 29, 2015

When it comes to leaving a tip in a casual restaurant, 68 percent of customers would prefer to do so via an iPad, according to a new report from Software Advice.

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Hungry Howie’s Pizza shows off mobile ordering with pizza offers

January 29, 2015

Pizza franchise Hungry Howie’s is encouraging customers to try its new multi-platform mobile ordering system with several promotions, including a free pizza when users make their first online order.

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Last Minute Travel Deals grabs 500K downloads in crowded market

January 29, 2015

The Last Minute Travel Deals mobile application has seen more than half a million downloads since its launch in spring 2014, proving that travel apps with booking functions across all transportation and accommodation channels have appeal in an already crowded space.

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Mobile Minutes: Facebook app’s new feature; Yahoo’s mobile sales; TripAdvisor’s mobile strategy; Glucose-monitoring app

January 29, 2015

Today in mobile marketing – Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S.

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Facebook poised to make deep cuts in Google’s mobile territory – Mobile Marketer

January 29, 2015

Mobile Marketer today – Facebook poised to make deep cuts in Google’s mobile territory; Unilever to address challenges of mobile scale, attribution upon media review.

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Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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Dunkin’ Donuts cracks the formula on loyalty with mobile’s help

January 28, 2015

A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.

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Netflix, Royal Caribbean cozy up to snowbound on mobile

January 28, 2015

As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.

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