Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
Articles Tagged ‘mobile’
Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.
Mobile Marketer today – Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile; Bebe offers diamonds in exchange for user submissions sporting its denim styles.
From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.
British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.
QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.
Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.
Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.
Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart.
If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?