Articles Tagged ‘mobile’


Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 26, 2016

Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Poshmark expands social merchandising to men’s, children’s fashion categories

July 26, 2016

In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app

July 26, 2016

Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 26, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton’s gaming app

July 26, 2016

Today in mobile marketing – 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters.

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Twitter’s out-of-market sports streaming, highlights series competes with network TV – Mobile Marketer

July 26, 2016

Mobile Marketer today – Twitter’s out-of-market sports streaming, highlights series competes with network TV; Star Trek brings mobile advertising to the future with real-time video.

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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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Push notifications, mobile appointment booking dominate back-to-school commerce efforts

July 25, 2016

As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

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Visa, PayPal consolidate audiences to streamline mobile payments, enhance security

July 25, 2016

Visa and PayPal have thrown a twist into the race for mobile payments domination by entering into a strategic partnership that will broaden consumers’ ability to pay via PayPal and Venmo and improve security, indicating the importance of collaborations in this competitive space.

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Can OTAs upstage Google’s travel updates and reclaim mobile customers?

July 25, 2016

Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.

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