Staples leads the way with new tablet-optimized experience
February 9, 2012Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.
Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.
Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.
With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.
AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.
EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.
Luxury Daily today – Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads; Using in-store technology to enhance the luxury retail experience.
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.
Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.
Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.
Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.