Articles Tagged ‘mobile’


Snacks brands need meaningful content to drive in-store purchases via social

October 31, 2014

Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications.

Share on FacebookShare on LinkedInShare on Twitter

QVC leverages Touch ID for faster payment options

October 31, 2014

QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 31, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s builds omnichannel prowess with updated app, click-and-collect

October 31, 2014

Kohl’s is ramping up its mobile strategy for the holidays with an updated application coming in the next few weeks and buy-online, pickup in-store options for shoppers.

Share on FacebookShare on LinkedInShare on Twitter

Motel 6 leverages Spanish-language mobile Web site to boost bookings

October 31, 2014

Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.

Share on FacebookShare on LinkedInShare on Twitter

River Island extends mcommerce reach with Kindle app

October 31, 2014

Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

Share on FacebookShare on LinkedInShare on Twitter

Apple’s Reader View threatens marketers by hiding ads – Mobile Marketer

October 31, 2014

Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.

Share on FacebookShare on LinkedInShare on Twitter

Bentley updates app to accommodate newer models – Luxury Daily

October 31, 2014

Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.

Share on FacebookShare on LinkedInShare on Twitter

More Snapchat advertising opportunities are coming fast

October 31, 2014

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

Share on FacebookShare on LinkedInShare on Twitter

Outback Steakhouse innovates reservations with mobile-enabled wait lists

October 30, 2014

Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

Share on FacebookShare on LinkedInShare on Twitter