Articles Tagged ‘mobile’


The corner bank in the cloud

January 23, 2017

This holiday season we witnessed the continued and painful decline of main street retail as consumers increasingly shop on their mobile devices. Retailers are deploying omnichannel strategies to mitigate lost sales in their stores and move their customers to more efficient and cost-effective cloud-based, mobile channels.

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Sam’s Club challenges Amazon Go with Scan & Go app

January 20, 2017

Warehouse retailer Sam’s Club is expanding the use of its Amazon Go-type store solution that allows customers to scan products with a mobile application and walk out with them, skipping the line at the check-out entirely.

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Out-of-home media in 2017: Embracing the seismic shift towards audience

January 20, 2017

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

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Mobile search correlates to higher purchase conversion rate

January 19, 2017

NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.

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5 tips for managing complex mobile marketing assets

January 19, 2017

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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Kohl’s is working on a gradual mobile transformation, says exec

January 18, 2017

NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.

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Staples exec: We are making a commerce a universal experience

January 18, 2017

NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.

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Tory Burch exec: Retail needs to bridge the online and offline gap

January 18, 2017

NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

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Uber teams with Manchester United for global brand partnership

January 17, 2017

Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.

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Regal Cinemas hosts Oscar film fest with benefits for loyalty users

January 17, 2017

Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.

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