Articles Tagged ‘mobile’


How Papa Murphy’s powers mobile-optimized email offers with precision marketing

July 1, 2016

Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers.

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Dick’s Sporting Goods scores mobile in-store goal with app update

July 1, 2016

Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.

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Facebook, PayPal put bigger focus on mobile donations

July 1, 2016

Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.

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Gucci lets its ecommerce garden grow via online exclusives

July 1, 2016

Italy’s Gucci is launching an online-only capsule collection of womenswear and accessories on July 5.

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Mobile Minutes: Brexit and smartphone prices; Hertz embraces Uber, Lyft; Disney’s social app; Mobile ransomware

July 1, 2016

Today in mobile marketing – Yes, Brexit will impact smartphone prices; Hertz signs rental deals with Uber and Lyft; Disney bows social-like app to feed kids bite-size, nontoxic content; Mobile ransomware use jumps, blocking access to phones.

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Happy 4th of July! Let freedom ring!

July 1, 2016

Mobile Commerce Daily will not publish on July 4 in observance of Independence Day.

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Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials – Mobile Marketer

July 1, 2016

Mobile Marketer today – Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials; Absolut spins musical VR experience that reimagines nightlife.

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P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content

July 1, 2016

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide.

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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

June 30, 2016

Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.

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MasterCard swipes in mobile payments for Microsoft Dynamics’ retailers

June 30, 2016

MasterCard is teaming up with Microsoft for a cloud-based mobile and online payments system rollout for the latter’s Dynamics users, highlighting opportunities for financial institutions to provide end-to-end support for CRM platforms.

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