Articles Tagged ‘mobile’


Will mobile-driven price matching accelerate as Walmart doubles down?

May 27, 2016

Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.

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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps

May 27, 2016

Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.

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Are the days of cheap mobile search over? – Mobile Marketer

May 27, 2016

Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content.

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What Bono’s One campaign teaches us about business in the new economy

May 27, 2016

When Bono’s organization talks, people listen.

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MasterCard exec: Selfie payment verification is viable for in-app purchases

May 26, 2016

NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.

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Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

May 26, 2016

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

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Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer

May 26, 2016

Mobile Marketer today – Mountain Dew scales up VR content strategy with Shazam, dedicated hub; Mobile messages lack real-time context, causing 90pc to opt out: Forrester.

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Selfridges future-proofs its omnichannel business via shoppable app – Luxury Daily

May 26, 2016

Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.

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Optimizing video advertising in a mobile world

May 26, 2016

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

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Wells Fargo joins mobile wallet bandwagon as bank offerings take off

May 25, 2016

Wells Fargo will soon enable Android users to take advantage of an in-application wallet integration for making NFC payments from their smartphones, highlighting the thickening competition among financial institutions in the payments sector.

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