Articles Tagged ‘mobile’


Subway catches up with mobile ordering blitz via PayPal collaboration

July 30, 2015

Made-to-order sandwich chain Subway Restaurants is playing catch-up to other quick service marketers via a collaboration with PayPal to garnish its mobile offerings with a new application for placing and paying for orders that could culminate in a revenue uptick.

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The Cheesecake Factory snacks on mobile payments with app pilot

July 30, 2015

The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.

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Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile

July 30, 2015

Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There’s an app for that.

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Calvin Klein seduces Tinder users in brand’s latest jeans campaign – Mobile Marketer

July 30, 2015

Mobile Marketer today – Calvin Klein seduces Tinder users in brand’s latest jeans campaign; Facebook adds $1B in ad revenue, with mobile’s share topping 75pc.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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Home Depot’s Project Color app paints best-in-class omnichannel experience

July 29, 2015

A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.

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Visa bolsters mobile payments strategy with Stripe investment

July 29, 2015

Visa’s determination to double up on its mobile payment strategy is evident in the company’s decision to invest in Stripe, a start-up that accepts debit and credit cards for merchants who have previously not accepted them.

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The Mets tap mobile to bring seat upgrades to Citi card holders

July 29, 2015

The New York Mets are tapping mobile to offer promotional credit for seat upgrades to Citi card holders as well as fans who use the MLB.com application to check-in at the stadium.

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Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough

July 29, 2015

Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.

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Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

July 29, 2015

Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

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