As the summer season unfolds, the Last Minute Travel Deals mobile application is unrolling a revamp to offer users a customizable search results list, single-view map and home page that displays rooms available for day-of booking, suggesting that more consumers are searching for same-day accommodations on mobile.
Articles Tagged ‘mobile’
Mobile Minutes: Microsoft’s Cortana app; China’s payment wearable; Twitter courts Chinese ads; Pinterest’s media pushMay 28, 2015
Today in mobile marketing – Microsoft’s Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content.
Mobile Marketer today – Acura leverages hyper-targeted mobile engagement to tap community loyalty; Time Inc.’s FanSided acquisition adds weight to Sports Illustrated’s mobile customization.
You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston RetailMay 27, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.
Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers.
Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates.
Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto; JD.com’s connected devicesMay 27, 2015
Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; JD.com sets its sights on connected devices.
Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.