Articles Tagged ‘mobile’


Road to in-store mobile payments is bumpy for Apple Pay, MCX

May 6, 2015

Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape.

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What is working and what is creepy with in-store mobile: report

May 6, 2015

As more bricks-and-mortar retailers employ mobile and tablet devices to augment consumers’ in-store experiences and drive point-of-sale purchases, they must also be aware of features which customers find helpful, such as product reviews, and those that individuals find abrasive, such as digital display prices, according to a new report from RichRelevance.

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Visa Europe expands mobile payments across British retail space

May 6, 2015

Visa continues to expand the availability of mobile payments services in Europe, as the credit card company strives to keep up with consumers who want to be able to pay simply wherever they are, with whatever device they choose.

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Mobile Minutes: Facebook and Internet.org; Google’s mobile searches; Apple TV remote redesign; T-Mobile overtakes Sprint

May 6, 2015

Today in mobile marketing – Facebook opens Internet.org to developers amid open Web debate in India; As mobile grabs over half of all searches, Google hits refresh button on its ads; Apple TV remote expected to add touch pad in redesign; T-Mobile set to leapfrog Sprint as third-largest U.S. carrier.

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Marketers getting more adept at mobile targeting, but challenges loom – Mobile Marketer

May 6, 2015

Mobile Marketer today – Marketers getting more adept at mobile targeting, but challenges loom; Amazon, JetBlue partnership brings Prime Instant Video to skies.

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Mobile media to play pivotal role in 2016 presidential elections

May 6, 2015

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

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How travel brands plan to unbutton sales via Apple Watch apps

May 5, 2015

As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.

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Dunkin’ Donuts gives customers the royal treatment on Twitter

May 5, 2015

Dunkin’ Donuts is celebrating the birth of Britain’s Royal Baby with a Twitter sweepstakes that lets customers tweet who in their life deserves to be treated like royalty in exchange for a chance to win a trip for two to England and other prizes.

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Hotels.com: 50pc of mobile travelers book last-minute stays

May 5, 2015

Recent data from Hotels.com shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users.

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Mobile Minutes: Periscope and piracy; Google’s mobile search; Android phones’ voice command; Texting and driving device

May 5, 2015

Today in mobile marketing – Twitter’s streaming app creates piracy of year’s biggest fight; Startups targeting Google on mobile search; Android phones can now launch some apps on voice command; A device for texting and driving. Hooray?

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