Articles Tagged ‘mobile’


Tim Hortons drives foot traffic with scavenger hunt on social media

September 23, 2014

Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States.

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68pc of retailers overlook mcommerce investments: report – Mobile Marketer

September 23, 2014

Mobile Marketer today – 68pc of retailers overlook mcommerce investments: report; Bacardi targets mobile users on Pandora for Bermuda Triangle contest.

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Brizo turns to Elle Décor, Veranda to further fashion campaign – Luxury Daily

September 23, 2014

Luxury Daily today – Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.

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Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

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Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID

September 22, 2014

Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.

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Alex and Ani promotes roots in music-themed Twitter contest

September 22, 2014

New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

September 22, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.

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Carrier billing brings new opportunities to Corethree’s mobile ticketing apps

September 22, 2014

Corethree, which powers mobile ticketing for buses in Britain, is enabling users for the first time to charge their bus tickets to their phone bill, eliminating the need to use a credit or debit card.

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Hasselblad creates mobile showroom via product catalog app

September 22, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Beacon messages cause drop in app use when overdone: report – Mobile Marketer

September 22, 2014

Mobile Marketer today – Beacon messages cause drop in app use when overdone: report; Marketers should not forget older smartphone models in rush to new software.

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