Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There’s an app for that.
Articles Tagged ‘mobile’
Mobile Marketer today – Calvin Klein seduces Tinder users in brand’s latest jeans campaign; Facebook adds $1B in ad revenue, with mobile’s share topping 75pc.
While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.
A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.
Visa’s determination to double up on its mobile payment strategy is evident in the company’s decision to invest in Stripe, a start-up that accepts debit and credit cards for merchants who have previously not accepted them.
The New York Mets are tapping mobile to offer promotional credit for seat upgrades to Citi card holders as well as fans who use the MLB.com application to check-in at the stadium.
Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.
Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform.