Articles Tagged ‘mobile’


WGSN bets on third-party vendors to introduce ecommerce on Instagram

August 20, 2014

Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.

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App users visit dealer service departments more often: study

August 20, 2014

Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.

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Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile – Mobile Marketer

August 20, 2014

Mobile Marketer today – Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile; Bebe offers diamonds in exchange for user submissions sporting its denim styles.

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8 ways mobile can work harder for brands and retailers

August 20, 2014

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

August 19, 2014

British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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QVC engages consumers post-sale with follow-up videos in email

August 19, 2014

QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

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Pepco app empowers Mid-Atlantic energy customers with paperless billing

August 19, 2014

Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.

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JetBlue fuels improved customer service via iPad mini deployment – Mobile Marketer

August 19, 2014

Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.

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The Ritz-Carlton fine-tunes app to guide consumer experience – Luxury Daily

August 19, 2014

Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart.

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3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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