Articles Tagged ‘mobile’


Gap introduces wish lists, in-store Wi-Fi to boost holiday sales

November 21, 2014

Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience.

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Beacon-based rewards entice holiday shoppers in Atlanta suburb

November 21, 2014

The city of Alpharetta, an Atlanta suburb, is leveraging mobile application Rately in its execution of beacon technology in numerous local retailers to promote and reward holiday shoppers.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 21, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers.

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Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?

November 21, 2014

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Mobile Majority.

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Does customer service have a place with self-sufficient mobile shoppers?

November 21, 2014

Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.

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AsterRide takes on Uber in battle to lure consumers with convenience

November 21, 2014

AsterRide, a mobile application-based taxi-hailing operation going head-to-head with market leader Uber, is leveraging consumers’ desire for convenience while supporting local cab and limo businesses.

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Has mobile really replaced TV as the first screen for consumers? – Mobile Marketer

November 21, 2014

Mobile Marketer today – Has mobile really replaced TV as the first screen for consumers?; Dove, Kohl’s generate the most love on social media.

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Lexus muses on Santa’s magic in holiday campaign – Luxury Daily

November 21, 2014

Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.

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Inviting nominations: Mobile Commerce Awards 2014

November 21, 2014

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Victoria’s Secret taps convergence between mobile messaging, commerce

November 20, 2014

Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.

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