Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.
Articles Tagged ‘mobile’
Decking building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.
Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.
Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.
Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.
Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.
EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.
Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size.