Articles Tagged ‘mobile’


Last Minute Travel Deals revamps app to benefit same-day bookings

May 28, 2015

As the summer season unfolds, the Last Minute Travel Deals mobile application is unrolling a revamp to offer users a customizable search results list, single-view map and home page that displays rooms available for day-of booking, suggesting that more consumers are searching for same-day accommodations on mobile.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Microsoft’s Cortana app; China’s payment wearable; Twitter courts Chinese ads; Pinterest’s media push

May 28, 2015

Today in mobile marketing – Microsoft’s Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content.

Share on FacebookShare on LinkedInShare on Twitter

Acura leverages hyper-targeted mobile engagement to tap community loyalty – Mobile Marketer

May 28, 2015

Mobile Marketer today – Acura leverages hyper-targeted mobile engagement to tap community loyalty; Time Inc.’s FanSided acquisition adds weight to Sports Illustrated’s mobile customization.

Share on FacebookShare on LinkedInShare on Twitter

3 ways to keep mobile shoppers from ditching app shopping carts

May 28, 2015

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 27, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

Share on FacebookShare on LinkedInShare on Twitter

Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

Share on FacebookShare on LinkedInShare on Twitter

7-Eleven uncaps loyalty convenience with QuickScan devices

May 27, 2015

Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers.

Share on FacebookShare on LinkedInShare on Twitter

Restaurant Equippers cooks up mobile site to showcase top brands

May 27, 2015

Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto; JD.com’s connected devices

May 27, 2015

Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; JD.com sets its sights on connected devices.

Share on FacebookShare on LinkedInShare on Twitter

Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

May 27, 2015

Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.

Share on FacebookShare on LinkedInShare on Twitter