Articles Tagged ‘mobile’


How to target Gen Z, the new consumer on the block, via mobile – Mobile Marketer

July 28, 2014

Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.

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Marc Jacobs films store associate commutes to further brand identity – Luxury Daily

July 28, 2014

Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.

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3 quotes that guide my mobile and cross-channel strategy

July 28, 2014

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

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Visa bolsters tokenization to calm security concerns around mobile payments

July 25, 2014

With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.

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Jamba Juice’s mobile efforts garner 1M transactions, 1M loyalty sign-ups

July 25, 2014

In mere months, health and wellness brand Jamba Juice has seen 1 million transactions through an Isis mobile wallet giveaway promotion and 1 million more mobile subscribers to its loyalty rewards program.

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Red Chapter Clothing’s POS platform allows for integrations, future support

July 25, 2014

Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.

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Wet Seal fires up text messaging with rich media to better engage teens – Mobile Marketer

July 25, 2014

Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.

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The Ritz-Carlton aggregates UGC to scale memories campaign – Luxury Daily

July 25, 2014

Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.

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Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

July 24, 2014

Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.

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