This holiday season we witnessed the continued and painful decline of main street retail as consumers increasingly shop on their mobile devices. Retailers are deploying omnichannel strategies to mitigate lost sales in their stores and move their customers to more efficient and cost-effective cloud-based, mobile channels.
Articles Tagged ‘mobile’
Warehouse retailer Sam’s Club is expanding the use of its Amazon Go-type store solution that allows customers to scan products with a mobile application and walk out with them, skipping the line at the check-out entirely.
There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.
NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.
Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.
NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.
NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.
NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.
Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.
Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.