The gift card portion of mobile wallets is growing quickly, with both Amazon and payment processor First Data entering the market, following closely on the heels of Google Wallet.
Articles Tagged ‘mobile’
Luxury Daily today – Showrooming fears displaced by Webrooming cheers: L2; Dior enters partnership with Princess Grace Foundation to show dedication to arts.
People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.
Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.
LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers.
Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.
Luxury Daily today – BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report.
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.
Cause Mobile Wallet’s mobile-payment application is being used in a partnership with Red Bull and People Water to raise money for Life Rolls On, the featured charity at this week’s Vans US Open of Surfing, adding another dimension to charity fund-raising.