Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers.
Articles Tagged ‘mobile’
Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.
Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.
Italy’s Gucci is launching an online-only capsule collection of womenswear and accessories on July 5.
Mobile Minutes: Brexit and smartphone prices; Hertz embraces Uber, Lyft; Disney’s social app; Mobile ransomwareJuly 1, 2016
Today in mobile marketing – Yes, Brexit will impact smartphone prices; Hertz signs rental deals with Uber and Lyft; Disney bows social-like app to feed kids bite-size, nontoxic content; Mobile ransomware use jumps, blocking access to phones.
Mobile Commerce Daily will not publish on July 4 in observance of Independence Day.
Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials – Mobile MarketerJuly 1, 2016
Mobile Marketer today – Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials; Absolut spins musical VR experience that reimagines nightlife.
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it contentJuly 1, 2016
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide.
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
MasterCard is teaming up with Microsoft for a cloud-based mobile and online payments system rollout for the latter’s Dynamics users, highlighting opportunities for financial institutions to provide end-to-end support for CRM platforms.