Articles Tagged ‘mobile’


Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile’s role in shopping research grew during back-to-school sales

September 2, 2014

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

September 2, 2014

Mobile Marketer today – Native advertising’s strength on mobile drives interest in private markets; Tablet slowdown accelerating as phone sales surge.

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Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

September 2, 2014

Luxury Daily today – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.

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Power of design and imagination: Lessons from Apple and Nokia

September 2, 2014

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

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7-Eleven expands Belly loyalty program in US, Canada after trial

August 29, 2014

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Peer-to-peer shopping apps: Which one will survive?

August 29, 2014

Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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State Farm claims app adds object recognition for simple submission

August 29, 2014

Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.

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La Cage boosts customer satisfaction via mobile order-taking technology

August 29, 2014

Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.

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