Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.
Articles Tagged ‘mobile’
Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.
In mere months, health and wellness brand Jamba Juice has seen 1 million transactions through an Isis mobile wallet giveaway promotion and 1 million more mobile subscribers to its loyalty rewards program.
Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.
Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.
Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.
Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.
Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile MarketerJuly 24, 2014
Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.