Articles Tagged ‘mobile’


El Pollo Loco debuts new mobile ordering app

December 2, 2016

El Pollo Loco is starting to play catch up with other fast food chains with the addition of a new mobile ordering application that integrates a loyalty program as well as other modern features into a single mobile package.

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What customers want from their mobile marketing experience

December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Why social media and user-generated content are set to dominate email and Web

December 2, 2016

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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PayPal’s new app turns attention to business-specific mobile needs

December 1, 2016

PayPal is making life easier for businesses by releasing a new mobile application, aside from the main consumer-facing one, that is intended for businesses to help them keep track of their various financial data and decisions.

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Online, mobile sales outpaced traditional retail this Black Friday: report

December 1, 2016

While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.

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What does Netflix’s download feature mean for competitors? – Mobile Marketer

December 1, 2016

Mobile Marketer today – What does Netflix’s download feature mean for competitors?; Sony Pictures’ Underworld gets first-ever 3D interactive promotional lens.

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Top 4 mistakes that video marketers make

December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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Announcing Mobile FirstLook 2017 New York Jan. 18

November 30, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Motel 6 debuts My 6 mobile app to smooth out booking process

November 30, 2016

Motel 6 is launching itself into the mobile era with a new mobile application that aims to make the process of booking a room seamless and quick with the help of mobile technology.

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Mobile Minutes: Uber drivers fight for wages; Pac-Man on Facebook; Samsung splits; OSU tweet warnings

November 30, 2016

Today in mobile marketing – ​Uber drivers demand higher pay in nationwide protest; Facebook users can now play Pac-Man on Messenger app; Samsung Electronics is heading for a split; What did Ohio State’s ‘Run Hide Fight’ tweet mean?

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