With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
Articles Tagged ‘mobile’
Anheuser-Busch’s Bud Light brand is uncapping its foray into smart home devices with a Wi-Fi-enabled refrigerator, allowing consumers to control the appliance’s interior temperature and order beer for home delivery via a complementary mobile application.
Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones.
Mobile Minutes: Smartwatches cannibalize smartphones; Twitter’s new CEO; Unbundling Android search; Second screens at MIPJrOctober 6, 2015
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Mobile Marketer today – Top 10 mobile advertising campaigns of Q3; Campbell’s devotes 40pc of media buy to digital, mobile platforms.
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
Walgreens, Express and Target are paving the way in serving mobile and social experiences that boost sales and innovate within the commerce field.
Walmart is expanding its grocery pickup service, which enables customers to shop their lists online or on mobile and retrieve items at a pre-selected time, bringing it to eight new regions as mass-market retailers compete for a larger share of consumers’ wallets.
California Pizza Kitchen is inviting consumers to discover their pizza personality on a mobile and online platform, evoking the quizzes often seen on social media to drive sales for two-limited edition menu items.
DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.