An inbound MMS feature enables brands to build an opt-in database that may be cultivated as a reliable and mutually beneficial two-way communication channel.

While various mobile payment mechanisms are still battling it out for supremacy, in general the growth of mobile payments continues to be robust, according to txtNation.

E*Trade Financial is bringing its talking baby avatars to the mobile channel with the BabyMail viral marketing campaign.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

Jagtag claims that its 2D bar codes now work on every camera phone in the United States, delivering optimized multimedia content to both smartphones and standard feature devices.

Sharpcards, a worldwide provider of mobile ecards, has seen a 103 percent increase in visitors to its mobile application since the current British postal service strikes began.

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Sunglass retailer Sunglass Hut has launched a campaign in Australia that uses mobile coupons to drive traffic in-store.