LOS ANGELES – Mobile Commerce Daily’s poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.