Car manufacturer Jaguar saw a 2.54 percent click-through-rate after running a location-based advertising campaign.

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

Following Apple’s lead, Google is letting developers test in-application billing, the first step in creating a sustainable business model for Android games and apps.

LOS ANGELES – Mobile Commerce Daily’s poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.

More than half of U.S. consumers plan to use mobile devices for holiday shopping this year, according to the latest monthly survey of mobile phone users by the Mobile Marketing Association.

LONDON – Brands can insert themselves via mobile into our everyday shopping experiences to turn intrusive push ads into pull experiences where consumers call the shots.

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.