Articles Tagged ‘millennials’


American Express targets Uber users with new Platinum benefits

March 6, 2017

American Express is looking to modernize credit card experiences and rewards with new Platinum Card benefits that will see excessive Uber-related bonuses to help usher in millennials.

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50pc of millennial and Generation Z shoppers use social media while they shop: report

November 22, 2016

Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.

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How to attract millennials this holiday season with L.A.T.T.E.

November 22, 2016

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

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3 tips to get a share of the millennial wallet this holiday season

November 22, 2016

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

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92pc of millennials use mobile banking more than anything else but with reservations: report

October 26, 2016

While more than 90 percent of millennials use mobile banking more than any other mobile service, including shopping, three quarters are not satisfied with their overall experience, according to a new a report.

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Smartphones influence 84pc of millennials shopping in stores: report

August 15, 2016

Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper’s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data.

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Luxury is meaningless. Or why millennials want more than just a brand

May 19, 2016

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

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Rethinking rewards for the millennial consumer

May 13, 2016

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

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4 tips to build Gen Y loyalty with mobile rebates

May 9, 2016

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

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Rue La La adds mobile-optimized content with millennial-friendly twist

March 3, 2016

Flash sales retailer Rue La La is pairing content with commerce for its newest platform, entitled Rue Now, which brings lifestyle and fashion-related news to its site and application visitors, highlighting a desire to cater to on-the-go millennials.

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