Mobile coupons are effective for mobile commerce, as well as a way to drive foot traffic into physical locations, according a Millennial Media.

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

Mobile Commerce represented 20 percent of all campaign actions in January, according to Millennial Media’s SMART report.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.