Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
Articles Tagged ‘Mike Wehrs’
Sonic is plastering QR codes on its packaging as part of a bigger campaign to encourage users to donate money towards school supplies and materials across the United States.
Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection.
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.
Footwear brand Converse is partnering with retailer Journeys on an in-store mobile bar code campaign that lets users shop the company’s famous line of Chuck Taylor shoes.
Mobile bar codes are increasingly gaining momentum and companies such as Toys R Us and Glamour are placing them on billboards and walls – providing consumers another way to shop their favorite products.
Tribeca Film Festival is employing QR codes to let filmmakers reach more individual consumers and give festival attendees access to movie trailers and special videos from their mobile devices.
Sears Holdings Corp. has released its annual Tools Catalog for online and – for the first time – on mobile, with QR codes incorporated into the iPad, print and online versions to take the retailer’s catalog merchandising strategy to the next level.
ORLANDO, FL – Many merchants still have reservations about near field communication and mobile payments that must be addressed to convince them to make the necessary upgrades to their point-of-sale systems, according to a CTIA panelist.