Swiss mobile users can now use their Windows Phone 7 handsets to pay for metro tickets, as well as plan the details of trips.

Online real estate company Move Inc. has launched the Realtor.com real estate search application for Microsoft’s Windows Phone 7 and Google’s Android.

Movie ticketing giant Fandango continues to expand its reach with a commerce-enabled application for Windows Phone 7, and it expects mobile ticket sales to boom during the holidays.

REDMOND, WA – The keynote speaker at a Microsoft workshop said that mobile is the most effective advertising medium to drive consumers through the purchase funnel, from reach, targeting and engagement to viral spread and transactions.

EBay has debuted its first application for Windows Phone 7, with a personal shopping experience tailored for the mobile platform.

Apple will not be the undisputed king of mobile application downloads in five years time, according to an Ovum report.

Online retailer Foothealth.com has stepped up its game with a mobile Web site optimized for various smartphone platforms.

NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.

Shopping service HSN Inc. is one of the first companies partnering with Microsoft Silverlight to launch a commerce-enabled application.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.