As retailers settle into their routine this year, one thing must change from 2009: mobile must no longer suffer benign neglect. At risk are dashed consumer expectations for consistent experience across store, catalog, online and mobile.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.

This year’s Shop.org annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers.

NEW YORK – Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.