With Amazon now shipping twice the amount of Kindle books as physical books, it should not come as a surprise to retailers that consumer use of mobile devices will quickly replace traditional methods of discovery, consumption and purchase of products and services.

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

A Sears Holdings Corp. executive said that mobile is key to the Sears and Kmart brands’ overall marketing, commerce and customer service strategy.

The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.

NEW YORK – Top brass at HSN have decided that a dedicated mobile team is necessary to differentiate the television retailer from competitors and ramp up its mobile commerce initiatives.

BALTIMORE – Retailers should prominently feature major promotions of the moment on their mobile commerce site’s homepage, per a QVC executive.

BALTIMORE – Having shepherded Toys ‘R’ Us and Godiva on mobile, Digby CEO Dave Sikora is confident that mobile commerce has entered a new stage.

With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.