A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.

The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

Following Apple’s lead, Google is letting developers test in-application billing, the first step in creating a sustainable business model for Android games and apps.

More than half of U.S. consumers plan to use mobile devices for holiday shopping this year, according to the latest monthly survey of mobile phone users by the Mobile Marketing Association.

Text messaging has become the second most common way that consumers donate to charities next to online giving.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.