Procter & Gamble’s Charmin brand is stepping up its mobile commerce game with an advertising campaign that lets consumers buy products.

Fast food giant Subway is driving consumers in-store via a new mobile advertising campaign that promotes its new line of sandwiches.

Westin Hotels & Resorts is encouraging consumers to book vacations via a geo-targeted ad running in The Weather Channel application.

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.