During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.
Articles Tagged ‘McDonalds’
McDonald’s in Japan is partnering with wireless carrier NTT Docomo, enabling customers who pay at most of the chain’s 3,000 locations nationwide using the iD mobile payment platform to receive discounts on their purchases.
The McDonald’s Mobile application, which launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions, according to the company.
McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo’s mixed results reflect costs of attracting new users.
McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.
Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.
The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.