McDonald’s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.
Articles Tagged ‘McDonalds’
McDonald’s is testing different mobile payment and loyalty programs in the United States as the quick-service restaurant chain likely looks to gain insights that will be used to develop a wider scale mobile payment offering in the future.
Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.
McDonald’s is testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet. However, limited availability and a lack of employees familiar with the solution suggest it pales in comparison to Starbuck’s industry-leading mobile payments offering.
A McDonald’s restaurant in Canada has completed NFC-based mobile tap-and-go transactions funded from a debit card account to support real-time sales via a smartphone.
There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
McDonald’s is driving consumers to its locations, as well as letting them enter for a chance to win Mets or Yankees tickets via a new interactive and targeted mobile initiative.
Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.
Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France.
Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.