McDonald’s tests tap-and-go mobile payments tied to debit card
April 4, 2013A McDonald’s restaurant in Canada has completed NFC-based mobile tap-and-go transactions funded from a debit card account to support real-time sales via a smartphone.
Articles Tagged ‘McDonalds’
QR codes: The key to loyalty and payments?
March 22, 2013There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
McDonald’s heats up summer efforts with targeted mobile campaign
August 27, 2012McDonald’s is driving consumers to its locations, as well as letting them enter for a chance to win Mets or Yankees tickets via a new interactive and targeted mobile initiative.
Are mobile payments the demise of credit cards?
August 24, 2012Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.
McDonald’s tests mobile payments app to accelerate mcommerce growth
August 21, 2012Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France.
Why are more fast food giants not investing in mobile payments?
July 23, 2012Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.
McDonald’s bites into mobile CRM at over 500 locations this summer
May 18, 2012Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.
McDonald’s aims to increase in-store traffic via geotargeted mobile ads
December 28, 2011Fast food giant McDonald’s is promoting its hot beverages via a new mobile ad campaign that aims to bolster its Hot McCafe sales, as well as in-store traffic.
McDonald’s taps augmented reality, mobile check-ins for Smurfs promotion
August 3, 2011Fast Food giant McDonald’s is increasing Happy Meal sales by using mobile to engage consumers of all ages via a worldwide Smurfs campaign that includes augmented reality and mobile check-ins.
Starbucks, McDonald’s leading the way in mobile contactless payments
January 26, 2011With corporate behemoths such as Starbucks Coffee Co. and McDonald’s Corp. leading the way, 50 percent of consumers will have made a mobile payment of some kind by 2014, according to Juniper Research.
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