Articles Tagged ‘McDonalds’


McDonald’s attempts mobile comeback with US app rollout

July 27, 2015

McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.

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Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results

July 23, 2015

Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo’s mixed results reflect costs of attracting new users.

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McDonald’s cooks up mobile payments in China, following KFC

July 7, 2015

McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.

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Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

June 29, 2015

The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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Has Google finally hit on a winning mobile payments strategy?

June 1, 2015

Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.

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McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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McDonald’s fulfills consumer demands for mobile delivery with Postmates

May 5, 2015

McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions.

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Brands weigh pros and cons of global vs. localized apps – Mobile Marketer

March 11, 2015

Mobile Marketer today – Brands weigh pros and cons of global vs. localized apps; Biore ramps up new product awareness with social media contest.

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McDonald’s uses mobile data as currency in new promotion

February 25, 2015

McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.

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