Articles Tagged ‘McDonalds’


How the 5 biggest QSRs are leveraging mobile payments

April 2, 2014

McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.

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McDonald’s widens support of mPOS to drive delivery sales

March 31, 2014

McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.

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McDonald’s bets on rich media to build Facebook following – Mobile Marketer

March 25, 2014

Mobile Marketer today – McDonald’s bets on rich media to build Facebook following; Time Inc.’s InStyle emphasizes social sharing with digital revamp.

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McDonald’s chalks up 65pc offer redemption rate via mobile

March 6, 2014

McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.

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McDonald’s doubles down on mobile couponing via branded app

January 22, 2014

McDonald’s is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada.

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McDonald’s gauges success of US mobile deal app with expansion

December 9, 2013

McDonald’s is expanding the rollout of a branded mobile application to the Northeast United States that lets consumers find, redeem and track offers.

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McDonald’s mobile payments ambitions grow internationally

November 15, 2013

McDonald’s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.

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McDonald’s leads QSRs in leveraging mobile for in-store engagement

October 7, 2013

McDonald’s is testing different mobile payment and loyalty programs in the United States as the quick-service restaurant chain likely looks to gain insights that will be used to develop a wider scale mobile payment offering in the future.

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Marketers get a grip on iPad apps with improved design – Mobile Marketer

September 20, 2013

Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.

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McDonald’s Isis play pales in comparison to Starbuck’s payments app

September 13, 2013

McDonald’s is testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet. However, limited availability and a lack of employees familiar with the solution suggest it pales in comparison to Starbuck’s industry-leading mobile payments offering.

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