Articles Tagged ‘McDonalds’


McDonald’s builds local push on mobile via teacher appreciation incentives

May 3, 2016

A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.

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McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

April 20, 2016

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.

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McDonald’s banks on mobile gamification to boost app downloads

April 6, 2016

McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app offer during the month of April for a chance to win $50,000.

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Will McDonald’s mobile ordering pilot beef up listless sales?

March 31, 2016

McDonald’s announcement that it is testing mobile ordering in undisclosed markets arrives on the heels of the chain’s revamped loyalty platform – both bids to revive disappointing sales – but it may not be enough to win customers’ allegiance.

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Mobile commerce week in review: Loyalty’s fun side

March 14, 2016

Mobile loyalty is getting more personal and entertaining, a trend that was clearly evident from last week’s mobile commerce news. Watch this video for the full analysis.

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McDonald’s loyalty strategy matures beyond mobile coupon enticement

March 11, 2016

McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past.

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McDonald’s 7M app downloads highlights effectiveness of relevant incentives

January 27, 2016

During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.

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McDonald’s partners with Japanese wireless carrier for mobile payments promotion

November 12, 2015

McDonald’s in Japan is partnering with wireless carrier NTT Docomo, enabling customers who pay at most of the chain’s 3,000 locations nationwide using the iD mobile payment platform to receive discounts on their purchases.

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McDonald’s app quickly serves 1.5M offer redemptions since launch

October 26, 2015

The McDonald’s Mobile application, which launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions, according to the company.

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McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

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