Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right.
Articles Tagged ‘McDonalds’
McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.
Wendy’s is using online and mobile Web to reach live events fans this summer with a special offer to save on their ticket purchases with StubHub.
In the latest example of how fast food restaurants are leading the charge with mobile payments, McDonald’s has launched the Quick Mac mobile application to enable customers in Austria to order food and pay for it via their smartphones.
Today in mobile marketing – McDonald’s new social push requires valued real-time relevancy; Message Systems exec: Message fatigue is a growing problem triggered by mobile.
McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.
McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.
Mobile Marketer today – McDonald’s bets on rich media to build Facebook following; Time Inc.’s InStyle emphasizes social sharing with digital revamp.
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
McDonald’s is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada.