A McDonald’s restaurant in Canada has completed NFC-based mobile tap-and-go transactions funded from a debit card account to support real-time sales via a smartphone.
Articles Tagged ‘McDonalds’
There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
McDonald’s is driving consumers to its locations, as well as letting them enter for a chance to win Mets or Yankees tickets via a new interactive and targeted mobile initiative.
Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.
Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France.
Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.
Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.
Fast food giant McDonald’s is promoting its hot beverages via a new mobile ad campaign that aims to bolster its Hot McCafe sales, as well as in-store traffic.
Fast Food giant McDonald’s is increasing Happy Meal sales by using mobile to engage consumers of all ages via a worldwide Smurfs campaign that includes augmented reality and mobile check-ins.
With corporate behemoths such as Starbucks Coffee Co. and McDonald’s Corp. leading the way, 50 percent of consumers will have made a mobile payment of some kind by 2014, according to Juniper Research.