As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
Articles Tagged ‘McDonalds’
In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.
McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.
McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.
McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.
A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.
Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right.
McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.
Wendy’s is using online and mobile Web to reach live events fans this summer with a special offer to save on their ticket purchases with StubHub.
In the latest example of how fast food restaurants are leading the charge with mobile payments, McDonald’s has launched the Quick Mac mobile application to enable customers in Austria to order food and pay for it via their smartphones.