Articles Tagged ‘McDonalds’


Are mobile vouchers and millennials the right combo meal for McDonald’s?

January 27, 2015

As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.

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McDonald’s borrows from Starbucks playbook with in-store wireless charging

January 12, 2015

In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.

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McDonald’s doubles down on NFC with both Softcard and Apple Pay

October 29, 2014

McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.

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McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

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McDonald’s enhances customer payments via app-based AmEx rewards

October 15, 2014

McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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McDonald’s preparing for launch of NFC-based mobile payments system

September 4, 2014

Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right.

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McDonald’s US ordering-app test brings era of line-free ordering closer

June 25, 2014

McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.

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Wendy’s and StubHub partner to create a game day experience

June 12, 2014

Wendy’s is using online and mobile Web to reach live events fans this summer with a special offer to save on their ticket purchases with StubHub.

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McDonald’s adds value to mobile payments with ordering, offers

May 23, 2014

In the latest example of how fast food restaurants are leading the charge with mobile payments, McDonald’s has launched the Quick Mac mobile application to enable customers in Austria to order food and pay for it via their smartphones.

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