Articles Tagged ‘McDonalds’


McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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McDonald’s fulfills consumer demands for mobile delivery with Postmates

May 5, 2015

McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions.

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Brands weigh pros and cons of global vs. localized apps – Mobile Marketer

March 11, 2015

Mobile Marketer today – Brands weigh pros and cons of global vs. localized apps; Biore ramps up new product awareness with social media contest.

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McDonald’s uses mobile data as currency in new promotion

February 25, 2015

McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.

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McDonald’s sports activations drive up to 8x more mobile redemptions

February 3, 2015

As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets.

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Are mobile vouchers and millennials the right combo meal for McDonald’s?

January 27, 2015

As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.

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McDonald’s borrows from Starbucks playbook with in-store wireless charging

January 12, 2015

In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.

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McDonald’s doubles down on NFC with both Softcard and Apple Pay

October 29, 2014

McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.

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McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

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McDonald’s enhances customer payments via app-based AmEx rewards

October 15, 2014

McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.

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