McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.
Articles Tagged ‘McDonalds’
McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.
Mobile Marketer today – McDonald’s bets on rich media to build Facebook following; Time Inc.’s InStyle emphasizes social sharing with digital revamp.
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
McDonald’s is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada.
McDonald’s is expanding the rollout of a branded mobile application to the Northeast United States that lets consumers find, redeem and track offers.
McDonald’s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.
McDonald’s is testing different mobile payment and loyalty programs in the United States as the quick-service restaurant chain likely looks to gain insights that will be used to develop a wider scale mobile payment offering in the future.
Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.
McDonald’s is testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet. However, limited availability and a lack of employees familiar with the solution suggest it pales in comparison to Starbuck’s industry-leading mobile payments offering.