Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.
Articles Tagged ‘McDonalds’
The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.
McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.
McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions.
Mobile Marketer today – Brands weigh pros and cons of global vs. localized apps; Biore ramps up new product awareness with social media contest.
McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.
As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets.
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.