Articles Tagged ‘McDonalds’


McDonald’s doubles down on NFC with both Softcard and Apple Pay

October 29, 2014

McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.

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McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

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McDonald’s enhances customer payments via app-based AmEx rewards

October 15, 2014

McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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McDonald’s preparing for launch of NFC-based mobile payments system

September 4, 2014

Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right.

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McDonald’s US ordering-app test brings era of line-free ordering closer

June 25, 2014

McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.

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Wendy’s and StubHub partner to create a game day experience

June 12, 2014

Wendy’s is using online and mobile Web to reach live events fans this summer with a special offer to save on their ticket purchases with StubHub.

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McDonald’s adds value to mobile payments with ordering, offers

May 23, 2014

In the latest example of how fast food restaurants are leading the charge with mobile payments, McDonald’s has launched the Quick Mac mobile application to enable customers in Austria to order food and pay for it via their smartphones.

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McDonald’s new social push requires valued real-time relevancy – Mobile Marketer

April 25, 2014

Today in mobile marketing – McDonald’s new social push requires valued real-time relevancy; Message Systems exec: Message fatigue is a growing problem triggered by mobile.

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How the 5 biggest QSRs are leveraging mobile payments

April 2, 2014

McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.

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