With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.
Articles Tagged ‘McDonalds’
A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.
McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.
McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app offer during the month of April for a chance to win $50,000.
McDonald’s announcement that it is testing mobile ordering in undisclosed markets arrives on the heels of the chain’s revamped loyalty platform – both bids to revive disappointing sales – but it may not be enough to win customers’ allegiance.
Mobile loyalty is getting more personal and entertaining, a trend that was clearly evident from last week’s mobile commerce news. Watch this video for the full analysis.
McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past.
During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.
McDonald’s in Japan is partnering with wireless carrier NTT Docomo, enabling customers who pay at most of the chain’s 3,000 locations nationwide using the iD mobile payment platform to receive discounts on their purchases.
The McDonald’s Mobile application, which launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions, according to the company.