Articles Tagged ‘McDonalds’


McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

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McDonald’s mobile-focused sales blitz falters after Step-it tracker complaints

August 18, 2016

McDonald’s attempt to piggyback on the renewed interest in wearables by giving away a free Step-it activity tracker with each Happy Meal encountered an obstacle after it received complaints of the fitness band causing skin irritations, resulting in the item being withdrawn.

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McDonald’s supersizes mobile sales strategy with 5M installs in Q2

July 28, 2016

McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.

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QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge

June 27, 2016

With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.

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McDonald’s builds local push on mobile via teacher appreciation incentives

May 3, 2016

A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.

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McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

April 20, 2016

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.

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McDonald’s banks on mobile gamification to boost app downloads

April 6, 2016

McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app offer during the month of April for a chance to win $50,000.

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Will McDonald’s mobile ordering pilot beef up listless sales?

March 31, 2016

McDonald’s announcement that it is testing mobile ordering in undisclosed markets arrives on the heels of the chain’s revamped loyalty platform – both bids to revive disappointing sales – but it may not be enough to win customers’ allegiance.

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Mobile commerce week in review: Loyalty’s fun side

March 14, 2016

Mobile loyalty is getting more personal and entertaining, a trend that was clearly evident from last week’s mobile commerce news. Watch this video for the full analysis.

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McDonald’s loyalty strategy matures beyond mobile coupon enticement

March 11, 2016

McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past.

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