As consumers become more open to mobile commerce, retailers and brands need to work on ensuring that the mobile site experience matches that of the desktop PC.

Data reveals that many more shoppers relied on mobile for purchases, convenience and deals on Black Friday, with PayPal seeing a 310 percent increase in mobile shopping that day.

Retailers QVC and Newegg should be applauded for closing the performance gap that exists between the mobile and traditional PC Web worlds and for which consumers have diminishing tolerance and patience, according to Gomez.

QVC and Newegg topped the list of the top five retail mobile Web achievers in September because their sites performed well across multiple dimensions and aspects of traditional Web site performance.

Banks and retailers need to deliver exceptionally strong mobile Web experiences across the mobile platforms used most by their customers, according to Gomez.

Retailers need to understand that the mobile Web can augment the in-store shopping experience for consumers as they peruse store aisles and contemplate purchases.

Research indicates that users expect snappy mobile Web experiences. Failing to meet these expectations is risky business for mobile sites.

Response times (i.e. speed of page downloads) for mobile Web sites is still an area for improvement and optimization, according to Gomez Inc.

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.

Gomez found that between Nov. 1-15 the average response time for 14 mobile retail sites was 4.73 seconds and that the sites were available on average 98.74 percent of the time.